CI&T

Marketing Lead – Mexico, Colombia

CI&T

full-time

Posted on:

Location Type: Hybrid

Location: Mexico City • Mexico

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Job Level

Senior

About the role

  • Shape and execute Mexico’s marketing strategy in partnership with marketing and sales leadership
  • Drive measurable pipeline impact through integrated demand generation programs
  • Activate strategic partner marketing initiatives to strengthen ecosystem presence and credibility
  • Translate global campaigns into locally relevant, high-impact market activations
  • Lead execution of regional events, sponsorships, and executive engagement opportunities
  • Elevate brand visibility through PR, media engagement, and thought leadership initiatives
  • Partner closely with sales to execute account-based marketing strategies aligned to revenue goals
  • Leverage data and performance insights to optimize marketing effectiveness and ROI
  • Provide strategic marketing support for Colombia, ensuring alignment with regional priorities
  • Adapt campaigns and programs to local market dynamics while maintaining consistency across regions

Requirements

  • 5–8+ years of experience in B2B marketing (technology or consulting preferred)
  • Fluent in Spanish and English
  • Proven experience in demand generation and integrated marketing programs
  • Strong knowledge of the Mexican market
  • Familiarity with the Colombian market is a plus
  • Experience supporting marketing in growth or emerging markets preferred
  • Strong understanding of the Latin American business landscape
  • Comfortable operating in a global, matrixed organization
Benefits
  • Competitive Salary
  • Generous paid vacation days
  • Unlimited sick time
  • 100% paid health & dental benefits starting day one
  • Annual profit-sharing distribution
  • Retirement match
  • Paid parental leave
  • Dedicated career advisor
  • And so much more…
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationintegrated marketing programsaccount-based marketingmarketing strategypipeline impactdata analysisperformance optimizationevent executionsponsorship managementmedia engagement
Soft Skills
leadershipcollaborationcommunicationstrategic thinkingadaptabilitycreativityproblem-solvingcross-cultural communicationrelationship buildinginfluencing