
Salesforce Developer – Marketing Cloud
CI&T
full-time
Posted on:
Location Type: Hybrid
Location: Brazil
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Tech Stack
About the role
- Configure and implement automated journeys in Marketing Cloud for appointment, exam and procedure confirmations via digital channels (WhatsApp, Email, SMS)
- Develop intelligent segmentations based on patient profile, care history and behavioral data
- Implement lead acquisition, awareness and retention campaigns
- Configure integrations between Marketing Cloud and Service Cloud/Health Cloud/Data Cloud
- Implement NPS and post-care feedback journeys
- Develop personalized communication templates in compliance with LGPD (Brazilian General Data Protection Law)
- Create and monitor campaign performance dashboards (ROI, conversion, CAC)
Requirements
- 3+ years of experience with Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio, CloudPages)
- Experience with AMPscript and/or SSJS
- Knowledge of Marketing Cloud integration with Sales/Service Cloud and Data Cloud
- Experience with Marketing Cloud APIs and connector configuration
- Marketing Cloud Email Specialist or Marketing Cloud Administrator certification (preferred)
- Experience in the healthcare sector is a plus
- Intermediate English
Benefits
- Health and dental insurance
- Meal and food allowance
- Childcare assistance
- Extended parental leave
- Partnerships with gyms and health and wellness professionals through Wellhub (Gympass) and TotalPass
- Profit Sharing (PLR)
- Life insurance
- Continuous learning platform (CI&T University)
- Discount club
- Free online platform dedicated to physical and mental health and wellbeing
- Pregnancy and responsible parenthood course
- Partnerships with online course platforms
- Language learning platform
- And many others
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Salesforce Marketing CloudJourney BuilderAutomation StudioEmail StudioCloudPagesAMPscriptSSJSMarketing Cloud APIsconnector configurationcampaign performance monitoring
Soft Skills
communicationanalytical thinkingproblem-solvingorganizational skills
Certifications
Marketing Cloud Email SpecialistMarketing Cloud Administrator