
Senior Account-Based Marketing, ABM
CI&T
full-time
Posted on:
Location Type: Remote
Location: Brazil
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Job Level
About the role
- Help bring CI&T’s Account-Based Marketing vision to life by orchestrating highly targeted, insight-driven programs for priority enterprise accounts
- Operate at the intersection of marketing, sales, and data, supporting North America go-to-market teams with the intelligence, programs, and measurement needed to win complex, consultative deals
- Execute ABM programs across priority enterprise and strategic accounts in North America
- Support personalized, insight-led engagement strategies aligned to vertical GTM priorities
- Enable 1:many and 1:few ABM motions that scale relevance and impact
- Translate business priorities into orchestrated campaigns and account journeys
- Manage ABM activations across digital, content, events, executive programs, and partnerships
- Collaborate with content, creative, demand, sales, and events teams to deliver tailored, account-specific experiences
- Maintain and evolve target account lists and buying group intelligence in partnership with the sales team
- Leverage intent data, engagement signals, and CRM insights to guide account prioritization
- Deliver actionable account intelligence to Sales and GTM leaders
- Identify whitespace and growth opportunities within strategic accounts
- Track account engagement, pipeline influence, and opportunity progression
- Partner with Marketing Operations to build dashboards and performance reporting
- Optimize ABM programs through continuous learning and iteration
- Support executive readouts and quarterly business reviews
Requirements
- Fluent English (required); Portuguese native or fluent
- 4–7 years of experience in B2B marketing, with meaningful exposure to Account-Based Marketing
- Experience supporting enterprise, consultative sales cycles
- Familiarity with ABX or revenue marketing frameworks
- Experience supporting North America or global GTM teams from LATAM
- Hands-on experience with ABM and marketing technology platforms (e.g., Demandbase, 6sense, Salesforce, Marketo, HubSpot)
- Strong analytical mindset with the ability to translate data into insight and action
- Excellent project management and cross-functional collaboration skills
- Comfort operating across time zones, cultures, and global teams
Benefits
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Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Account-Based MarketingB2B marketinganalytical mindsetproject managementdata translationconsultative sales cyclesABX frameworksrevenue marketing frameworks
Soft Skills
cross-functional collaborationcommunicationadaptabilityinsight-drivenstrategic thinking