Director, B2B Marketing

Choreo

Director of B2B Marketing at Choreo leading institutional marketing strategies and execution. Focused on B2B growth across CPAs, professional COIs, and M&A prospects.

Posted 4/22/2026full-timeRemote • Minnesota • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Lead Choreo’s B2B growth strategy and execution across CPAs, professional COIs, and M&A prospects.
Turn institutional strategy into compelling narratives, scalable campaigns, and measurable performance.
Report to the Vice President of Institutional and Corporate Marketing, ensuring institutional marketing supports firm growth.
Own CPA partner, COI, and M&A positioning frameworks.
Develop and maintain institutional pitch decks, CPA onboarding and rollout materials, and presentation assets.
Own end-to-end institutional campaigns, including CPA and COI drip programs, and targeted M&A outreach campaigns.
Responsibilities include audience segmentation and list strategy, campaign build, deployment, optimization, and performance tracking.
Continuously improve conversion, engagement, and relevance.
Own institutional marketing content, including CPA case studies and partner portal content.

Requirements

What you’ll need

7–10+ years of experience in B2B or institutional marketing.
Demonstrated success owning both strategy and performance marketing.
Strong presentation, storytelling, and campaign execution skills.
Comfortable operating with autonomy and accountability.
Experience in financial services, professional services, or complex B2B environments preferred.

Benefits

Comp & perks

Competitive salary and bonus plan
Competitive medical, dental, and vision plans
Basic life and disability coverage
401(k) matching program
Financial support for approved designations and courses
Technical, leadership, sales training opportunities
Unlimited, discretionary time off
Paid parental leave

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketinginstitutional marketingcampaign executionaudience segmentationperformance trackingconversion optimizationengagement strategiescontent developmentpresentation skillsstorytelling

Soft Skills

autonomyaccountabilitycommunicationleadership