Senior Offline Marketing Associate

Charles Tyrwhitt

Senior marketer managing offline campaigns across the USA, Germany, and new markets for Charles Tyrwhitt, a global menswear retailer. Coordinating agencies, creative teams, budgets, testing, and performance reporting.

Posted 8/22/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $90,000 - $95,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing offline marketing campaigns, including Direct Mail, Out-of-Home (OOH), and Print, while effectively coordinating with cross-functional teams and external partners. Proficient in performance analysis and reporting, ensuring campaign accuracy and alignment with brand guidelines.

Highest-signal resume keywords

Campaign ManagementOffline Media ExperienceProject Management SkillsAnalytical SkillsStakeholder Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign PlanningBudget AllocationPerformance MonitoringCreative Brief DevelopmentMedia BookingsData AnalysisDirect Mail ManagementOut-of-Home (OOH) ManagementPrint Media ManagementBrand Partnerships

Soft Skills

Excellent CommunicationAttention to DetailSelf-MotivatedOrganizational SkillsAbility to Thrive in Fast-Paced Environment

Tools & Technologies

Microsoft ExcelMicrosoft PowerPointAsana

Industry Keywords

Campaign ExecutionMedia AgenciesData BureausProject CoordinationCreative Teams

About the role

Key responsibilities & impact

Manage planning and execution of offline marketing campaigns across the USA, Germany, and New Markets
Develop campaign plans, budget allocations, and forecasts with the Head of US Offline & Partnerships
Manage relationships with media agencies, data bureaus, data co-ops including Epsilon and Wiland, and other external partners
Support campaign planning, prospecting strategies, media bookings, and execution
Create campaign briefs based on media plans and coordinate with Creative, Print, and Digital teams
Develop creative briefs and work with design and artwork teams to deliver campaigns aligned with brand guidelines
Manage campaign setup, including offer code and URL briefs, ensuring checks and approvals before launch
Monitor offline channel performance and maintain reporting dashboards
Provide weekly updates, performance analysis, and actionable insights to the marketing team and leadership stakeholders
Support testing, evaluation, and rollout of new channels, partnerships, strategic initiatives, pilot programs, and emerging offline marketing opportunities
Serve as a key point of contact across internal teams and external partners to ensure communication, project management, and campaign delivery

Requirements

What you’ll need

4+ years of experience in marketing, with a strong background in campaign management, offline media, and cross-functional project coordination
Experience managing Direct Mail, Out-of-Home (OOH), Print, Radio, CTV, and Brand Partnerships
Strong project management skills with the ability to manage multiple campaigns and deadlines simultaneously
Experience working with media agencies, vendors, and external partners
Strong analytical skills with experience monitoring campaign performance, reporting on results, and providing actionable insights
Excellent communication and stakeholder management skills
Experience developing creative briefs and coordinating with Creative, Design, Production, and Digital teams
Strong attention to detail and ability to ensure accuracy across campaign setup, approvals, and execution
Proficiency in Microsoft Excel and PowerPoint
Experience with Asana is a plus
Self-motivated, organized, and able to thrive in a fast-paced environment

Benefits

Comp & perks

Sustainable business practices and charitable giving
Fun, engaging, and rewarding culture
Empowerment through the company’s 3 BE-liefs: “BE the BOSS,” “BE the CUSTOMER,” and “BE the BEST”