Lead GTM end-to-end for product launches: positioning, messaging, launch plans, cross-functional timelines, and branded campaigns
Own the c.ai+ subscription promo calendar: plan and execute deals, discounts, and trial offers timed to brand moments, cultural moments, and product launches
Conceive and execute branded campaigns that build awareness, drive trial, and reinforce Character’s brand with consumers
Build and maintain the positioning framework: product positioning, competitive messaging, and value propositions that evolve with the product and market
Monitor the competitive landscape: track competitor positioning, pricing, and marketing to inform messaging and differentiation
Define success metrics for every launch and build repeatable playbooks from learnings
Own app store listing performance across iOS and Android: keyword strategy, metadata optimization, conversion rate optimization, and ranking tracking
Lead creative collaboration with the design team to ensure screenshots, preview videos, and descriptions are high-converting and brand-aligned
Own app store promo submissions and execution: feature nominations and promotional placements with Apple and Google, aligned with the GTM and subscription promo calendars
Own custom product page (CPP) strategy and execution: build, test, and iterate on tailored store experiences for different audiences, campaigns, and channels
Own ASO localization across international markets: localized keywords, metadata, screenshots, and descriptions
Set ratings & reviews strategy: define the approach for review solicitation and sentiment monitoring; partner with support to execute
Report on ASO performance: impression-to-install conversion, keyword rankings, CPP performance, and promo impact
Write and own conversion copy across monetization surfaces: subscription upsells, paywall modals, upgrade prompts, pricing pages, and free-to-paid nudges—hands on keyboard
Craft the narrative arc of the free-to-paid journey: ensure every touchpoint reinforces the value of Character+ and moves users toward conversion
Partner with Monetization PMs to translate their decisions into compelling user-facing messaging
Run and interpret A/B tests on in-product copy to improve upgrade rates, reduce churn, and optimize conversion
Maintain a copy system for monetization surfaces: a library of tested headlines, CTAs, and value prop messaging the team can draw from and iterate on

Requirements

5–8+ years of product marketing experience at a high-growth consumer tech, AI, or subscription-based company
Proven track record of leading product launches and branded campaigns that drove measurable adoption, engagement, or revenue
Strong hands-on copywriter: you’ve personally written in-product copy that drives conversion—upsell flows, paywalls, pricing pages
Deep ASO experience: you’ve owned app store listing performance, keyword strategy, and creative testing on iOS and/or Android
Experience owning a promotional or launch calendar and coordinating cross-functional execution against it
Exceptional storytelling skills: you can distill nuance into punchy, clear messaging across marketing and product surfaces
Strong analytical chops: comfortable with A/B testing, funnel metrics, and using data to refine copy and positioning
Deep cross-functional instincts: you know how to work with PMs, engineers, designers, and data scientists without a playbook
Scrappy and self-directed— you thrive in ambiguity and move fast without waiting for permission

Benefits

Top-notch health coverage for you & your family, with majority of the premium covered
We invest in your future with a generous 401(K) contribution
New parents, we've got you covered with incredible paid leave -up to 20 weeks
4 weeks of PTO to explore, unwind & come back recharged
Daily in-office catering plus a monthly Doordash stipend to help keep you fueled no matter where you are
Monthly wellness stipend to support you in your health journey

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

product marketingcopywritingASOA/B testingkeyword strategyconversion optimizationcompetitive analysisdata analysispromotional calendar managementbranding

Soft Skills

storytellinganalytical skillscross-functional collaborationself-directedadaptabilitycommunicationcreativitystrategic thinkingproblem-solvingleadership