Channelscaler

Demand Generation Manager

Channelscaler

full-time

Posted on:

Location Type: Remote

Location: Remote • Massachusetts • 🇺🇸 United States

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Job Level

Mid-LevelSenior

About the role

  • Build and run an integrated demand generation engine
  • Design and execute multi-channel campaigns that combine paid, owned and earned tactics to drive awareness and pipeline
  • Lead the account-based marketing motion – from audience selection to orchestration to measurement and optimization
  • Optimize the full sales funnel
  • Partner with Sales and RevOps to optimize the end-to-end funnel , ensuring smooth lead handoff and accurate attribution
  • Build and optimize automated nurture campaigns that convert, segmenting by persona , stage, need state and engagement
  • Continuously test, analyze and improve conversion rates across each stage of the funnel
  • Collaborate cross-functionally

Requirements

  • 5+ years of B2B demand experience, ideally in SaaS or technology environments
  • Proven experience building and scaling ABM programs with measurable pipeline impact
  • Hands-on experience in digital demand channels such as LinkedIn ads, Google ads, content syndication, SEO, retargeting
  • Experience with marketing automation and optimizing the lead flow and sales funnel
  • Strong analytical mindset with the ability to interpret campaign and channel data and make optimization decisions
  • A collaborative, curious and proactive team players who loves testing, learning and iterating
Benefits
  • Competitive base salary and performance-based bonus or commission (where applicable)
  • 25 days of paid time off annually
  • 12 dedicated training days per year for professional development
  • Paid parental leave
  • Health insurance (PPO and HSA plan options)
  • 401(k) match
  • Fully remote work environment with flexible hours
  • Annual team offsites and opportunities for in-person collaboration

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
demand generationaccount-based marketingmulti-channel campaignslead optimizationmarketing automationconversion rate optimizationdigital demand channelsSEOretargetingdata analysis
Soft skills
collaborationcuriosityproactivityanalytical mindsetteam playertestinglearningiterating