Marketing Research Officer – Training
Chambres d'agriculture de Normandie
internship
Posted on:
Location Type: Hybrid
Location: Caen • 🇫🇷 France
Visit company websiteJob Level
Entry Level
About the role
- Evaluate the agricultural training market in Normandy: stakeholders, existing offerings, and the positioning of the Chambers.
- Build on methodologies and survey results already conducted within the Network.
- Gather the expectations and needs of farmers who rarely or never take training (through surveys, interviews).
- Identify and analyze their barriers (logistical, pedagogical, economic, etc.).
- Propose innovative educational solutions (webinars, video capsules, hybrid formats, etc.).
- Propose a commercial action plan to attract new farmers to training and potential developments for our training offer.
Requirements
- Higher education in marketing, training engineering, or an agricultural/agro-engineering student
- Valid driver's license (category B)
- Market/needs analysis: Ability to conduct qualitative and quantitative surveys (questionnaires, interviews)
- Proficiency with analysis tools (Excel; survey software or CRM tools a plus)
- Knowledge of methods for analyzing customer expectations (segmentation, personas)
- Communication and writing: Clear, concise writing (reports, recommendations)
- Ability to simplify data to make it understandable
- Marketing and pedagogy: Understanding of offer marketing (adapting offerings to customer needs)
- Digital tools: Good command of office software (Word, Excel, PowerPoint)
- Soft skills: Curiosity and good listening
- Autonomy and organizational skills
- Analytical thinking and synthesis
- Interpersonal skills
- Proactivity and ability to propose solutions
Benefits
- Access to company vehicles for professional travel when needed
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
market analysisneeds analysisqualitative surveysquantitative surveyscustomer expectation analysisoffer marketingdata simplificationeducational solution developmentsurvey methodologypedagogy
Soft skills
curiositygood listeningautonomyorganizational skillsanalytical thinkingsynthesisinterpersonal skillsproactivitysolution proposalclear writing
Certifications
higher education in marketinghigher education in training engineeringhigher education in agricultural/agro-engineeringvalid driver's license (category B)