Paid Social Manager

Chalkboard

Paid Social Manager responsible for in-house paid social strategy and execution at Chalkboard, a sports gaming company. Focused on efficiency, analysis, and aligning with broader marketing efforts.

Posted 4/12/2026full-timeNew York City • New York • 🇺🇸 United StatesMid-LevelSenior💰 $135,000 - $145,000 per yearWebsite

About the role

Key responsibilities & impact

Bring ownership of our highest impact paid social channels in house
Increase spend and efficiency across these channels
Bring sharper analysis, projections, and funnel visibility to our performance marketing efforts
Balance left-brain analytical rigor with right-brain creative instincts
Translate performance insights into clear, actionable recommendations
Raise the bar on experimentation, measurement, and accountability
Ramp spend intelligently around key sports calendars (NBA, NFL, etc.)
Align paid social efforts with broader marketing channels (organic, CRM, email, SMS, in-app messaging)

Requirements

What you’ll need

Proven experience managing paid social strategy and execution (agency or brand side), including hands-on experience in Meta Ads Manager
Strong Excel or Google Sheets proficiency for data analysis
Experience managing large-scale paid social budgets (ideally scaling toward $2M+/month)
Strong logical reasoning and analytical skills
Ability to design and execute data-driven marketing experiments
Deep understanding of the full marketing funnel and performance metrics (CPA, LTV)
Ability to apply sports culture and gaming behavior (DFS, betting, fantasy sports) to acquisition strategy
Comfort operating in a fast-paced, growth-stage environment

Benefits

Comp & perks

Comprehensive medical, dental, and vision coverage starting day 1, with the majority of premiums covered by Chalkboard
401(k) with company match
Lunch on us everyday with a corporate DoorDash account
Refuel in the office with protein shakes, energy drinks, and a snack buffet
Flexible time off policy, plus 10 company holidays, WFH during the holidays

ATS Keywords

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Hard Skills & Tools

paid social strategyMeta Ads Managerdata analysisExcelGoogle Sheetsperformance metricsCPALTVdata-driven marketing experimentsbudget management

Soft Skills

analytical skillslogical reasoningcreative instinctsactionable recommendationsexperimentationmeasurementaccountabilityadaptabilitycommunicationcollaboration