Paid Social Manager
Chalkboard
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • United States
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Salary
💰 $135,000 - $145,000 per year
About the role
- Bring ownership of our highest impact paid social channels in house
- Increase spend and efficiency across these channels
- Bring sharper analysis, projections, and funnel visibility to our performance marketing efforts
- Balance left-brain analytical rigor with right-brain creative instincts
- Translate performance insights into clear, actionable recommendations
- Raise the bar on experimentation, measurement, and accountability
- Ramp spend intelligently around key sports calendars (NBA, NFL, etc.)
- Align paid social efforts with broader marketing channels (organic, CRM, email, SMS, in-app messaging)
Requirements
- Proven experience managing paid social strategy and execution (agency or brand side), including hands-on experience in Meta Ads Manager
- Strong Excel or Google Sheets proficiency for data analysis
- Experience managing large-scale paid social budgets (ideally scaling toward $2M+/month)
- Strong logical reasoning and analytical skills
- Ability to design and execute data-driven marketing experiments
- Deep understanding of the full marketing funnel and performance metrics (CPA, LTV)
- Ability to apply sports culture and gaming behavior (DFS, betting, fantasy sports) to acquisition strategy
- Comfort operating in a fast-paced, growth-stage environment
Benefits
- Comprehensive medical, dental, and vision coverage starting day 1, with the majority of premiums covered by Chalkboard
- 401(k) with company match
- Lunch on us everyday with a corporate DoorDash account
- Refuel in the office with protein shakes, energy drinks, and a snack buffet
- Flexible time off policy, plus 10 company holidays, WFH during the holidays
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
paid social strategyMeta Ads Managerdata analysisExcelGoogle Sheetsperformance metricsCPALTVdata-driven marketing experimentsbudget management
Soft Skills
analytical skillslogical reasoningcreative instinctsactionable recommendationsexperimentationmeasurementaccountabilityadaptabilitycommunicationcollaboration