Marketing Lead – Americas

ChainGPT

Marketing Lead driving growth for AI infrastructure and consumer products in a global team. Collaborating with the CMO to execute marketing strategies and manage go-to-market efforts.

Posted 7/23/2026contractRemote • 🇦🇷 ArgentinaSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in go-to-market strategies, growth campaign execution, and content creation across various platforms, particularly in the AI and crypto sectors. Proficient in leveraging AI tools and automations to enhance marketing workflows and drive consumer engagement.

Highest-signal resume keywords

Go-To-Market StrategyGrowth Campaign ExecutionContent CreationAI Tool UtilizationSocial Media Marketing

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Growth HackingSEOShort-Form Video ProductionCampaign Concept DevelopmentMarket Trend AnalysisB2B MarketingB2C MarketingAI Automation SetupContent Format KnowledgeConsumer Product Scaling

Soft Skills

Creative ThinkingExecution BiasCollaborationAdaptabilityCommunication

Tools & Technologies

Twitter/XLinkedInTikTokYouTubeYouTube ShortsReelsAI Tools

Industry Keywords

Web3CryptoAI Consumer ProductsCultural TrendsEarned Media

Tech Stack

Tools & technologies

Web3

About the role

Key responsibilities & impact

Work directly with the CMO, assisting day-to-day across the full spread of marketing activities and owning execution end-to-end.
Plan and ship social content across our channels, matching the pace and culture of each platform (Twitter/X, LinkedIn, TikTok, YouTube, and more).
Drive go-to-market execution for both AIVM and our consumer AI products: turn strategy into concrete, sequenced launch and growth plans and then make them happen.
Develop creative marketing strategies and campaign concepts that cut through a noisy AI and crypto landscape.
Design and run growth campaigns and growth plans, from experiment design through to measurement and iteration.
Track the market and emerging trends closely and surface the most relevant ones to the teamt, turning cultural moments into content and campaign opportunities.
Produce and direct short-form content: launch videos, UGC-style content, and platform-native video for TikTok, Reels, YouTube Shorts, and X.
Run full-cycle go-to-market and growth for our consumer AI products across B2B and B2C, from top-of-funnel awareness through activation, retention, and referral.
Set up AI automations and AI-native workflows that improve how the whole marketing team operates.
Support the broader marketing engine across SEO, PR, growth hacking, YouTube, and more.

Requirements

What you’ll need

A strong, well-rounded marketer with real depth across multiple domains: go-to-market, growth, content, social, SEO, and PR. You don't need to be the world's best at all of them, but you should be genuinely capable across the board and sharp in several.
A creative mind who generates ideas, campaigns, and hooks, and who can also execute them without waiting to be told how.
Fluency in both Web3 and Web2 tech culture. You understand crypto-native audiences and you understand mainstream tech culture, and you can speak to each without missing a beat.
Deep platform knowledge across Twitter/X, LinkedIn, TikTok, and YouTube (including Shorts), with a real feel for what performs on each.
A clear grasp of current content formats and trends: launch videos, UGC-style content, and short-form video, and why they work.
AI-native to the core. You use AI tools daily, you know how to set up AI automations to improve workflows, and you're always looking for the next tool that makes you faster.
A solid understanding of go-to-market motions, ideally including developer-led and self-serve funnels.
Experience with, or a strong appetite for, scaling consumer products, especially AI consumer products, across the full growth cycle for both B2B and B2C audiences.
A builder's bias toward action: you'd rather ship, learn, and iterate than wait for perfect.
Bonus Points
You've helped take a consumer AI product to market and grow it.
Worked in web3/ crypto industry.
You have hands-on experience with growth hacking tactics and can point to experiments you've run and scaled.
You've built AI agents or automations that replaced manual marketing work.
You have a track record in short-form video, either producing it yourself or directing creators.
You've worked in or around crypto / Web3 and understand the culture from the inside.
You have working knowledge of SEO and GEO / AI-search visibility (getting cited by LLMs and AI answer engines).
You've owned PR or earned-media motions.
You have a personal build-in-public presence or an audience of your own.

Benefits

Comp & perks

Two fronts, one seat. Help scale AIVM the infrastructure company and our consumer AI products across B2B and B2C at the same time. Few marketing roles give you this range.
Direct line to the CMO. You'll work as their right hand, learn fast, and have real influence over how we go to market.
Category-defining timing. The trust layer for the agentic economy is being built right now, and no one has won it yet.
Real ownership. We hire people to teach us things, not to be told what to do. You'll have the autonomy to run.
Global, sharp team. Collaborate with some of the best minds in AI and crypto, across 25+ countries.
PTO: Flexible PTO system based on trust and tenure, including Holidays.
Remote Work: Work remotely from anywhere. Results matter more than location.
A Schedule That Matches You: Work when you're most productive.
Multiple Ways to Earn: Multiple ways to earn more through IDO, whitelabel, and employee referrals.
All Access to Tools: We cover the software and services that help you succeed.
Climb That Ladder: We prioritize internal promotions and give you the resources to grow with us.
Open Door Policy: No silos, no egos, just a collaborative and supportive team.
Micromanagement, Who?: We hire people to teach us things, not to be told what to do.
Get Connected: Collaborate with some of the sharpest minds in the industry.