Marketing Lead

ChainGPT

Marketing Lead working with CMO on go-to-market and growth for AI infrastructure and consumer products. Driving campaigns, strategies, and content across social channels and B2B/B2C markets.

Posted 7/23/2026contractRemote • 🇪🇸 SpainSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in go-to-market strategies, growth marketing, and content creation, with a strong focus on AI and crypto landscapes. Proficient in leveraging social media platforms and AI tools to drive engagement and optimize marketing workflows.

Highest-signal resume keywords

Go-To-Market StrategyGrowth MarketingContent CreationSocial Media ManagementAI Automation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Growth Campaign DesignSEOContent StrategySocial Media Content ProductionMarket Trend AnalysisB2B MarketingB2C MarketingShort-Form Video ProductionExperiment DesignMeasurement and Iteration

Soft Skills

CreativityCollaborationAdaptabilityProactivityCommunication

Tools & Technologies

AI ToolsSocial Media PlatformsWeb3 TechnologiesWeb2 TechnologiesContent Management Systems

Industry Keywords

CryptoAI ProductsConsumer ProductsGrowth HackingUser-Generated Content

Tech Stack

Tools & technologies

Web3

About the role

Key responsibilities & impact

Work directly with the CMO, assisting day-to-day across the full spread of marketing activities and owning execution end-to-end.
Plan and ship social content across our channels, matching the pace and culture of each platform (Twitter/X, LinkedIn, TikTok, YouTube, and more).
Drive go-to-market execution for both AIVM and our consumer AI products: turn strategy into concrete, sequenced launch and growth plans and then make them happen.
Develop creative marketing strategies and campaign concepts that cut through a noisy AI and crypto landscape.
Design and run growth campaigns and growth plans, from experiment design through to measurement and iteration.
Track the market and emerging trends closely and surface the most relevant ones to the team, turning cultural moments into content and campaign opportunities.
Produce and direct short-form content: launch videos, UGC-style content, and platform-native video for TikTok, Reels, YouTube Shorts, and X.
Run full-cycle go-to-market and growth for our consumer AI products across B2B and B2C, from top-of-funnel awareness through activation, retention, and referral.
Set up AI automations and AI-native workflows that improve how the whole marketing team operates.
Support the broader marketing engine across SEO, PR, growth hacking, YouTube, and more.

Requirements

What you’ll need

A strong, well-rounded marketer with real depth across multiple domains: go-to-market, growth, content, social, SEO, and PR. You don't need to be the world's best at all of them, but you should be genuinely capable across the board and sharp in several.
A creative mind who generates ideas, campaigns, and hooks, and who can also execute them without waiting to be told how.
Fluency in both Web3 and Web2 tech culture. You understand crypto-native audiences and you understand mainstream tech culture, and you can speak to each without missing a beat.
Deep platform knowledge across Twitter/X, LinkedIn, TikTok, and YouTube (including Shorts), with a real feel for what performs on each.
A clear grasp of current content formats and trends: launch videos, UGC-style content, and short-form video, and why they work.
AI-native to the core. You use AI tools daily, you know how to set up AI automations to improve workflows, and you're always looking for the next tool that makes you faster.
A solid understanding of go-to-market motions, ideally including developer-led and self-serve funnels.
Experience with, or a strong appetite for, scaling consumer products, especially AI consumer products, across the full growth cycle for both B2B and B2C audiences.
A builder's bias toward action: you'd rather ship, learn, and iterate than wait for perfect.

Benefits

Comp & perks

Flexible PTO system based on trust and tenure, including Holidays.
Work remotely from anywhere. Results matter more than location.
Work when you're most productive.
Multiple ways to earn more through IDO, whitelabel, and employee referrals.
We cover the software and services that help you succeed.
We prioritize internal promotions and give you the resources to grow with us.
No silos, no egos, just a collaborative and supportive team.
We hire people to teach us things, not to be told what to do.
Collaborate with some of the sharpest minds in the industry.