CFRA Research

Digital Marketing

• CFRA is looking for a strategic and results-oriented Digital Marketing Manager to lead our digital presence and outreach initiatives.
• With your extensive skills and experience in account-based marketing, SEO/SEM, digital advertising, website management, and content optimization, you will drive awareness, engagement, website traffic, and inbound leads, with a focus on quality and increased conversion rates and each stage of the marketing funnel.
• You will partner closely with CFRA’s marketing leadership to develop and implement a comprehensive digital strategy to achieve the stated goals and lead the day-to-day execution, tracking, reporting, and optimization of the process from end-to-end.
• Oversee day-to-day management and optimization of CFRA web properties including seamless user-journeys and value-added content
• Develop an organic search (SEO) strategy that is targeted, monitored, and optimized on an ongoing basis
• Manage and optimize paid lead generation strategies (ABM, SEM, social, native advertising, etc.) to drive high quality inbound leads
• Identify and utilize AI tools for content generation, personalization, and performance optimization
• Manage advertising spend within budget with a focus on efficiency of spend and velocity of conversion
• Develop site localization and optimization strategy for Europe and Asia
• Ensure relevant content, graphics, videos etc. are fresh, on-brand, and updated regularly
• Conduct ongoing research (keyword, competitive, etc.) to inform, organic, paid, localized, and content strategies
• Conduct ongoing optimization of site design, content structure, and user experience by leveraging competitive analysis, best practices, analytics, and customer feedback
• Conduct regular site audits to identify and address technical SEO issues
• Report regularly on all facets of site and search performance
• Maintain strong market intelligence, keeping up to date on financial trends and competitors

Digital Marketing Manager

Attorney

• The VP of Sales will play a key role in expanding the reach of our policy and legal research of CFRA business Washington Analysis. This individual will be responsible for driving business growth, promoting our research offerings, and serving as a strategic link between our analysts and the investment community.
• With support from a Business Development Rep (BDR) develop relationships with prospects (largely hedge funds, mutual funds, alternative asset managers, and other institutional firms) to continually build pipeline
• Promote and sell policy and legal research products, analyst access, and custom research engagements
• Achieve new sales quota
• Collaborate with research analysts to understand and communicate key policy and legal themes and actionable investment thesis
• Identify and communicate client focus and needs to support alignment of research offerings with investment strategies
• Maintain data in Salesforce to ensure transparency and accurate forecasting and reporting
• Organize client meetings, webinars, and analyst roadshows
• Stay abreast of political and regulatory developments relevant to financial markets

Digital Marketing Manager

Vice President of Sales – Policy & Legal Research