Centivo

Manager, Marketing Communications – Automation

Centivo

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $105,000 - $115,000 per year

About the role

  • Manage ongoing communications to Centivo health plan members and Centivo Care patients across email, in app messaging, SMS and other channels
  • Execute campaigns that support the full member and patient journey including onboarding, care engagement, referrals, preventive care, and ongoing education
  • Collaborate with internal teams including product, clinical operations, client success, and compliance to ensure communications are accurate and aligned with the member experience
  • Translate complex healthcare and benefits concepts into clear, engaging communications for members and patients
  • Use AI tools such as ChatGPT, Claude and similar platforms to assist with marketing communications development, campaign planning, and workflow efficiency
  • Identify opportunities where AI tools can help streamline content creation, campaign testing, and marketing processes
  • Help introduce and document practical AI workflows that can be used by the broader marketing team
  • Stay current on emerging AI tools relevant to marketing communications and share insights with the team
  • Help manage automated communication journeys across marketing platforms including triggered and lifecycle campaigns
  • Monitor campaign performance and help optimize communications to improve engagement and member experience
  • Work with marketing operations and product teams to identify opportunities for new automation across the member and patient journey

Requirements

  • 3 to 5 years of experience in marketing, marketing communications, digital marketing, or a related field
  • Experience in healthcare, health insurance, employee benefits, or healthcare technology
  • Experience with marketing automation platforms such as HubSpot, Iterable, or similar tools, including hands-on execution of email campaigns, automated communication journeys, and lifecycle marketing programs.
  • Strong writing and editing skills with the ability to translate complex topics into clear and engaging communications
  • Demonstrated experience building or documenting AI-assisted workflows for content creation, campaign operations, or marketing processes
  • Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously
  • Ability to collaborate cross functionally with teams including product, operations, and leadership.
Benefits
  • Offers Equity
  • Offers Bonus
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing communicationsdigital marketingemail campaignsautomated communication journeyslifecycle marketingAI-assisted workflowscontent creationcampaign operationscampaign performance optimizationproject management
Soft Skills
strong writing skillsstrong editing skillsorganizational skillscollaborationcross-functional teamworkcommunicationengagementinitiative management