Senior Director, Marketing

Centene Corporation

Senior marketing director scaling Centene’s ICHRA health insurance business. Building multichannel growth strategies, leading agencies, and advancing consumer-focused healthcare marketing.

Posted 8/27/2026full-timeRemote • California, Florida, Illinois, Kentucky, Montana, Texas • 🇺🇸 United StatesSenior💰 $148,000 - $274,200 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated multichannel marketing strategies, with a strong focus on consumer insights and data analytics. Proven ability to lead teams, manage talent, and drive growth in a regulated industry, particularly within health care.

Highest-signal resume keywords

Integrated Multichannel Marketing StrategiesData Analytics CapabilitiesTalent ManagementHealth Care Industry ExperienceStakeholder Influence

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyData AnalyticsSEODirect-Mail MarketingDigital MarketingConsumer InsightsROI AnalysisChange ManagementPerformance ManagementBudget Management

Soft Skills

LeadershipCollaborationCoachingAgilityAccountability

Certifications & Qualifications

Bachelor’s Degree in MarketingMaster’s Degree Preferred

Industry Keywords

Regulated IndustryHealth CareGroup Benefit AdministrationConsumer-Driven MarketingMarketing Activations

About the role

Key responsibilities & impact

Drive market-leading business acquisition growth and retention through national operating scale and consumer-insight driven marketing activations for ICHRA plans
Build five-year, growth-oriented, integrated multichannel marketing strategies
Build and execute annual marketing plans connected to line-of-business and sales teams
Lead marketing team and agency partners in executing creative, content, omnichannel media, web, SEO, and direct-mail plans
Partner with Marketing Operations and Analytics to advance DRTV, precision marketing, and data analytics capabilities
Optimize BME investment allocation and support ROI-driven investment decisions and scenario planning
Lead day-to-day partnerships with creative, media, and SEO agency partners
Support agency scopes of work and budgets
Create a digital-first, consumer- and market-focused marketing team and culture
Develop a culture of learning, performance, inclusion, health, and community giving
Equip people managers with training and coaching for talent recruitment and management
Accelerate development of diverse talent through sponsored programs and active mentorship
Empower teams to act with speed, agility, and accountability
Influence partners to develop new products incorporating customer insights and needs
Collaborate with Product, Sales, Operations, Finance, HR, Compliance, and other business partners

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business Administration, Marketing or related field
Master’s degree preferred
10+ years of experience in marketing within a regulated industry required
Health care industry experience in group benefit administration strongly preferred
Proven track record in organization and talent management
Experience successfully leading change
Demonstrated strength in talent leadership
Demonstrated success partnering with and influencing key internal and external stakeholders within a complex business environment

Benefits

Comp & perks

Competitive pay
Health insurance
401K plan
Stock purchase plan
Tuition reimbursement
Paid time off plus holidays
Flexible approach to work with remote, hybrid, field or office work schedules
Additional forms of incentives may be included in total compensation
Equal opportunity employer committed to diversity