Senior Director, Regional Marketing
Centene Corporation
full-time
Posted on:
Location Type: Remote
Location: Remote • Florida, Montana, New York, North Carolina, Texas • 🇺🇸 United States
Visit company websiteSalary
💰 $145,100 - $268,800 per year
Job Level
Senior
About the role
- Partner with local health plan leadership and marketing teams to successfully procure/re-procure Medicaid managed care contracts
- Translate the long-term portfolio strategy into data-driven, multichannel marketing strategies
- Partner with the Health Plan marketing teams to build and execute the annual marketing activations plans
- Craft Medicaid health plans marketing strategies, including messaging, marketing communication, digital presence
- Design and execute the portfolio strategy for the multiple assigned regions
- Advise ways to advance the Medicaid managed product’s brand
- Identify opportunities for scale and efficiencies in both non-working investment and media
- Gain deep market knowledge to optimize market-level media planning and buying
- Share learnings and best practices with state-based Health Plan markets
- Execute annual learning agenda to continuously upskill Health Plan marketing and communications teams
- Equip all team members with training and coaching to analyze data effectively
- Empower analysis to act with speed, agility, and accountability
Requirements
- Bachelor’s degree in Marketing, Communications, Journalism, Business Administration, or related field; MBA preferred
- 8+ years of relevant, progressive marketing and experience, including experience in organization and talent management
- Healthcare industry marketing experience required
- Proven ability to manage a complex portfolio and manage priorities and trade-offs preferred
Benefits
- competitive pay
- health insurance
- 401K and stock purchase plans
- tuition reimbursement
- paid time off plus holidays
- flexible approach to work with remote, hybrid, field or office work schedules
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
data-driven marketingmultichannel marketing strategiesmarketing communicationmedia planningmedia buyingportfolio strategymarketing activationsbrand managementmarket analysistraining and coaching
Soft skills
leadershiporganizational skillscommunication skillsanalytical skillsagilityaccountabilitycollaborationstrategic thinkingproblem-solvingadaptability
Certifications
Bachelor’s degreeMBA