Director, Digital Experience and Content Strategy

Centacare Catholic Family Services - Adelaide

CentraCare healthcare digital strategy director leading digital experiences, content, and creative execution. Driving audience engagement, brand trust, and conversion across system-wide channels.

Posted 8/12/2026full-timeSaint Cloud • Minnesota • 🇺🇸 United StatesLead💰 $145,330 - $222,290 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Digital Strategy, Content Strategy, and User Experience (UX) to enhance digital engagement and drive organizational objectives. Proven ability to lead high-performing teams and collaborate effectively across departments to deliver audience-centered content and digital experiences.

Highest-signal resume keywords

Digital Strategy LeadershipContent Strategy DevelopmentUser Experience (UX) ExpertiseCross-Functional Team ManagementHealthcare Industry Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital StrategyContent StrategyUser Experience (UX)SEOData AnalysisDigital Best PracticesAccessibility StandardsMulti-Channel EngagementContent Management SystemsEmerging Technologies

Soft Skills

LeadershipCommunicationStakeholder EngagementStrategic ThinkingPrioritization

Tools & Technologies

Digital PlatformsContent Management SystemsDigital Tools

Industry Keywords

HealthcareMatrixed OrganizationsDigital EngagementBrand StandardsAudience-Centered Content

About the role

Key responsibilities & impact

Provide strategic leadership and collaboration for system-wide digital platforms, content, and creative initiatives in collaboration with Information Systems and Technology
Ensure digital initiatives align with organizational priorities, brand standards, and audience needs
Lead the development and execution of digital and content strategies to advance organizational objectives, strengthen the brand, build trust, and drive engagement and conversion
Collaborate with department and organizational leadership to enhance digital experiences and deliver compelling, audience-centered content across channels
Lead and develop a high-performing team responsible for digital experience, content strategy, and creative execution across the organization
Serve as the business owner for digital experience, content, and audience engagement strategies
Support onsite responsibilities as needed and travel to other CentraCare sites

Requirements

What you’ll need

Bachelor's degree in Digital Communications, Marketing, UX, Design, or related field required
Minimum of 8–10 years of progressive experience in digital strategy, content strategy, or related fields
Leadership/management experience preferred
Demonstrated experience leading high-performing, cross-functional teams across digital, UX, content, and creative
Experience in healthcare or complex, matrixed organizations preferred
Deep expertise in UX, digital platforms, content strategy, and multi-channel engagement
Experience with content management systems, digital tools, and emerging technologies
Strong understanding of accessibility standards, SEO, and digital best practices
Ability to influence and advise senior leaders on digital strategy and experience design
Strong strategic thinking and ability to translate business goals into effective digital experiences and content strategies
Strong analytical skills and experience using data and insights to drive optimization and performance
Excellent leadership, communication, and stakeholder engagement skills
Ability to prioritize and manage multiple initiatives in a fast-paced environment
Required to live within driving distance from a CentraCare site
Ability to travel to other CentraCare sites as required

Benefits

Comp & perks

Full-time benefits: medical, dental, retirement, employee discounts and more!
Hybrid work arrangement
Full-time schedule of 80 hours every two weeks