Sales Lead, Homebuilders
Cedar
full-time
Posted on:
Location Type: Hybrid
Location: United States
Visit company websiteExplore more
Salary
💰 $100,000 - $270,000 per year
Job Level
About the role
- Identify and pursue partnerships with regional and national homebuilders and developers
- Build a pipeline of qualified builder relationships across target markets
- Position Cedar as a strategic affordability and sales-enablement partner for new construction
- Convert builder interest into executed agreements and live, producing relationships
- Present Cedar’s model to builder executives, development leadership, and sales management
- Work directly with builder sales teams to drive adoption at the community and project level
- Support builder sales staff with training, materials, and on-site enablement as needed
- Represent Cedar at builder, development, and housing industry events
- Manage the builder partner lifecycle from initial outreach through launch and ongoing performance
- Coordinate internally to ensure smooth integration with builder sales processes
- Collaborate with Marketing on builder-specific collateral and buyer-facing materials
- Help builders understand how to position Cedar with buyers in a compliant, compelling way
- Act as the primary feedback loop between builders and Cedar’s internal teams
- Surface insights on buyer objections, pricing sensitivity, and absorption dynamics
- Contribute to go-to-market strategy and geographic expansion planning
Requirements
- 5+ years of experience in B2B sales, partnerships, or business development
- Direct experience selling to homebuilders, developers, or new-construction sales organizations
- Strong understanding of how new-construction homes are marketed and sold
- Familiarity with mortgage, affordability, or buyer financing concepts is a strong plus
- Proven ability to build pipeline, close complex deals, and manage long sales cycles
- Excellent executive communication and relationship-building skills
- Comfortable working in a metric-driven, performance-oriented sales environment
- Self-starter with strong follow-through, organization, and ownership mindset
- Passion for expanding access to homeownership and affordability.
Benefits
- Offers Equity
- Offers Commission
- Offers Bonus
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B salespartnershipsbusiness developmentpipeline buildingclosing complex dealssales cycle managementmarketing new-construction homesmortgage conceptsaffordability conceptsbuyer financing concepts
Soft Skills
executive communicationrelationship buildingorganizationself-starterfollow-throughownership mindsetperformance orientationcollaborationtraining supportinsight generation