Senior Associate, Business Development – Marketing

CECP

Senior Associate managing business development and marketing efforts at CECP. Identifying and cultivating new member relationships with focus on corporate social impact.

Posted 7/3/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Identify, prioritize, and build a pipeline of prospective member companies aligned with CECP’s strategic growth goals, utilizing tools like ZoomInfo and other to qualify leads
Develop tailored pitches that clearly articulate CECP’s value (benchmarking, advisory, convening, peer connection)
Conduct targeted outreach (email, LinkedIn, referrals, events) to executives and corporate social impact leaders
Maintain and manage a robust CRM pipeline, tracking engagement stages, conversion rates, and key insights
Schedule calls and meetings with prospective companies and CECP leadership, supporting prep and follow up
Analyze market trends, industry gaps, and competitor offerings to identify new recruitment opportunities
Segment target companies by industry, size, and maturity to refine outreach strategies and messaging
Contribute to pricing and membership model evolution by capturing market feedback and objections
Leverage existing member network to drive referrals and peer-to-peer recruitment opportunities
Customize proposals and membership packages based on company priorities and budget considerations
Address objections and articulate differentiation versus other networks or advisory providers
Ensure smooth handoff to engagement/relationship management teams for onboarding
Work closely with Strategic Engagement, Marketing, and Research teams to align messaging, materials, and outreach campaigns and support development recruitment collateral (one-pagers, case studies, digital campaigns)
Share real-time market intelligence and insights to inform CECP content, benchmarking, and product development
Track and report on recruitment KPIs (pipeline size, conversion rates, revenue targets, time-to-close)
Analyze wins/losses to refine strategy and improve future recruitment efforts
Provide regular updates to leadership on pipeline health, risks, and growth opportunities
Continuously test and optimize outreach strategies (messaging, channels, cadence)

Requirements

What you’ll need

3-5 years’ professional experience, ideally with direct experience in business development and sales/marketing
Bachelor’s degree required
Strong organizational, time management, and project planning skills; keen attention to detail
Interest in businesses’ role in society, CSR, and creating a better world through business.
Excellent research, writing, editing, and oral communication skills; commitment to customer service and comfort in speaking with corporate leaders and executives;
Demonstrated proficiency in Microsoft Office (Word, Excel, PowerPoint) and other basic computer programs; experience with Salesforce, a plus.
Roll-up-your-sleeves, solutions-oriented, entrepreneurial attitude to work with high-performing team.
Ability to manage multiple deadlines and projects seamlessly

Benefits

Comp & perks

CECP is an equal opportunity employer.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SalesforceMicrosoft OfficeMarket AnalysisPipeline ManagementLead Qualification

Soft Skills

Organizational SkillsTime ManagementProject PlanningCommunication SkillsCustomer Service