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Senior Marketing Analyst
Ceape BrazilMarketing Analyst at CEAPE Brasil structuring marketing actions and driving community engagement initiatives across digital platforms. Analyzing data and metrics to propose improvements and growth.
About the role
Key responsibilities & impact- Analyze data and consumer behavior; conduct research and identify needs;
- Organize and promote online training programs;
- Organize and promote digital events;
- Analyze data, behavior, and interest groups;
- Develop digital brand promotion strategies for clients within specific categories;
- Create WhatsApp communities segmented by interest groups;
- Develop engagement strategies for the communities;
- Identify and pursue strategic partnerships for the communities by interest group;
- Create product and service launch strategies with clients based on category insights;
- Create communication formats and templates;
- Develop physical and digital communication strategies;
- Promote the development of a personal branding culture;
- Create visual and written materials, photos, and videos to support community development;
- Manage the activities of communication groups;
- Understand and integrate the agendas of various stakeholders through the creation of communication strategies
Requirements
What you’ll need- Bachelor's degree in Marketing, Communications, or related fields;
- Experience in digital marketing and content creation;
- Experience in planning, executing, and analyzing campaigns;
- Knowledge of digital metrics and engagement strategies;
- Experience managing communities or relationship programs;
- Experience with educational, social, or institutional projects;
- Understanding of branding and the customer journey.
Benefits
Comp & perks- Life insurance
- Health insurance
- Dental plan
- Meal allowance of R$ 1,600.00
- Birthday day off
- Career development plan
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital marketingcontent creationcampaign planningdata analysisengagement strategiescommunity managementbrandingcustomer journeycommunication strategiesdigital metrics
Soft Skills
organizational skillspromotional skillsresearch skillsstrategic thinkingcommunication skillscollaborationcreativitystakeholder managementadaptabilityleadership
Certifications
Bachelor's degree in MarketingBachelor's degree in Communicationsrelated fields degree