Marketing Manager

Cato Institute

Marketing Manager leading growth across Cato Institute’s education portfolio, focusing on engagement and measurable growth. Overseeing marketing strategy for Cato University, Cato Courses, and related initiatives.

Posted 4/21/2026full-timeWashington, DC • District of Columbia, Washington • 🇺🇸 United StatesMid-LevelSenior💰 $80,000 - $90,000 per yearWebsite

About the role

Key responsibilities & impact

Increasing course registrations and completion rates across Cato Courses – Cato’s new dynamic online learning platform that dives into key topics shaping the world today
Expanding attendance and geographic reach for Cato University in-person events – this is Cato’s premier educational event series for college and graduate students providing exclusive access to Cato scholars and industry experts
Scaling the Sphere Education Initiatives educator network - providing educators with viewpoint- diverse resources to bring conversations to the classroom and equip students to engage in civil discourse
Growing and activating email audiences to support cross-marketing across products in the education initiatives portfolio
Driving sustained increases in site traffic, engagement, and audience retention
Define the strategy, manage execution, and continuously optimize performance

Requirements

What you’ll need

A strong understanding of, and alignment with, libertarian or classical liberal principles is required
3–5+ years of experience in marketing, ideally in an agency, or mission-driven environment
Experience driving events and course registrations, or audience development
Experience managing multi-channel campaigns across digital platforms
Comfort working with data, testing strategies, and performance optimization
Ability to translate complex ideas into accessible, compelling messaging
Strong project ownership and ability to drive work forward across teams
Proficiency in email marketing and automation
Experience with web analytics tools (Google Analytics, social media analytics)
Knowledge of digital advertising best practices
Familiarity with audience segmentation
Working knowledge of LLM AI tools

Benefits

Comp & perks

Medical, dental, and vision insurance
Employer contribution to a Health Savings Account (HSA)
Generous vacation and sick leave
Paid parental leave
Employer-provided life and disability insurance
401(k) employer match
Transit and parking benefits
Pet discount plan

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

email marketingautomationweb analyticsGoogle Analyticssocial media analyticsdigital advertisingaudience segmentationperformance optimizationmulti-channel campaignsdata testing

Soft Skills

project ownershipcommunicationcollaborationstrategic thinkingmessagingaudience developmentengagementcivil discourseadaptabilityleadership