Catalyst Brands India

Manager, Marketing Analytics

Catalyst Brands India

full-time

Posted on:

Location Type: Office

Location: New York City • New York • United States

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Salary

💰 $75,900 - $138,000 per year

About the role

  • Analyze performance across marketing channels including paid media, digital marketing, and other marketing initiatives.
  • Monitor campaign performance using analytics platforms such as Google Analytics and media platform reporting tools.
  • Identify trends, opportunities, and insights to help optimize marketing performance.
  • Develop reporting and dashboards to provide visibility into marketing performance.
  • Support broader marketing measurement initiatives, including Marketing Mix Modeling (MMM) and incrementality testing.
  • Coordinate with external partners, media agencies, and internal teams to gather data and inputs needed for measurement initiatives.
  • Assist in reviewing and summarizing measurement outputs to help inform marketing planning and optimization.
  • Support the coordination and analysis of incrementality and lift testing across marketing channels.
  • Work with marketing and media teams to evaluate test results and identify opportunities to improve campaign effectiveness.
  • Monitor campaign tracking and measurement signals across marketing platforms.
  • Partner with internal teams to ensure campaigns are properly tracked and measurable.
  • Identify data quality issues or measurement gaps and work with stakeholders to address them.
  • Share marketing performance insights with internal teams including marketing, media, and leadership stakeholders.
  • Translate analytical findings into clear, actionable summaries.
  • Collaborate with agency partners and internal teams to support data-driven marketing decisions.

Requirements

  • 3–5+ years of experience in marketing analytics, media analytics, or digital performance analysis.
  • Experience analyzing marketing performance using tools such as Google Analytics and media platform reporting.
  • Familiarity with marketing measurement approaches such as attribution, Marketing Mix Modeling (MMM), or incrementality testing.
  • Strong analytical and problem-solving skills with the ability to interpret data and summarize insights.
  • Experience working cross-functionally with marketing and analytics teams.
  • Strong communication skills with the ability to present insights clearly.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing analyticsmedia analyticsdigital performance analysisdata interpretationattributionMarketing Mix Modeling (MMM)incrementality testingcampaign performance analysisreportingdashboard development
Soft Skills
analytical skillsproblem-solving skillscommunication skillscollaborationcross-functional teamworkdata-driven decision makinginsight presentationtrend identificationopportunity analysisstakeholder engagement