Director of Sales

Casa Inc.

Director of Sales leading Casa's sales strategies and team management for Bitcoin self-custody solutions. Responsible for revenue growth, coaching, and building an effective sales team.

Posted 7/21/2026full-timeRemote • 🇺🇸 United StatesLead💰 $125,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building and executing segmented sales strategies across diverse client segments, with a strong focus on revenue forecasting, quota setting, and team performance management. Proficient in leveraging AI to enhance sales processes and improve team effectiveness while maintaining strong communication and relationship-building skills.

Highest-signal resume keywords

Bitcoin ExpertiseSales Team LeadershipRevenue ForecastingAI-Native WorkflowStrong Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Revenue ForecastingQuota SettingPipeline ManagementLead QualificationSales Strategy DevelopmentAccount ManagementSales Playbook ManagementReporting Dashboard CreationObjection HandlingProcess Creation

Soft Skills

CoachingTeam DevelopmentTrust BuildingCommunicationSystems Thinking

Tools & Technologies

HubSpotSales Enablement ResourcesReporting Dashboards

Industry Keywords

B2B SalesB2C SalesInstitutional ClientsHigh-Net-Worth IndividualsSMB SalesOutbound SalesInbound SalesCustomer SuccessCo-Selling OpportunitiesMulti-Sig

About the role

Key responsibilities & impact

Build and execute a segmented sales strategy across Casa's institutional, retail, and financial service offerings.
Own outbound targeting across Enterprise, Business, and Private Client segments.
Own revenue forecasting, quota setting, and team KPIs across B2B and B2C.
Make Casa an AI-native sales org! For Casa, this means using AI to make the team faster, smarter, and more effective as we scale.
Recruit top sales talent and lead a team built to hit both inbound and outbound goals.
Keep sales playbooks current across lead types: fast-response inbound, multi-touch outbound sequences, and account management in partnership with CS (upsell, cross-sell, renewals, advocacy).
Regularly shadow calls, review communications, and coach the team.
Continuously improve how we manage leads, run calls, follow up, and close.
Set client expectations correctly from the start to support long-term retention, and ensure smooth handoffs to Customer Success.
Standardize lead routing, qualification criteria, and HubSpot workflows.
Build reporting dashboards and enablement resources. This includes objection handling for things like custodial risk, multi-sig complexity, and pricing.
Own the pipeline in HubSpot, ensuring accuracy for leadership and board reporting.
Work with BD and Partnerships to identify co-selling opportunities with banks, tax providers, estate planners, and OTC desks.
Experiment with new channels, including conferences, Bitcoin meetups, treasury outbound campaigns, referral programs.

Requirements

What you’ll need

Meaningful experience in Bitcoin; you understand self-custody, why it matters, and can speak to it credibly with institutional clients alike
Proven experience leading a sales team, including hiring, developing, and holding people accountable
Owned a revenue number- For Casa this means that forecasting, quota setting, and pipeline management are second nature
Systems thinker who likes to create processes
Comfortable selling something that requires education; you know how to build trust over a longer cycle
Experience selling into multiple segments (SMB, enterprise, high-net-worth individuals, or institutional) with the ability to adjust your approach accordingly
AI-native in your workflow and excited to build a team that operates the same way
Strong written and verbal communicator; you can explain multi-sig to a CFO or to someone who just bought their first bitcoin.

Benefits

Comp & perks

Health Benefits. We provide medical coverage with FSA options, dental, vision, and access to mental health providers.
Flexible time off. We encourage you to take at least 3 weeks off a year.
Setup for Remote Success. We reimburse up to $400 for anything you need to set up your home office.
Investment Avenues. We partner with resources so you can invest a portion of your paycheck in bitcoin, and we also have the more traditional 401(k) option.
Maternity/Paternity Leave. We provide 12 weeks for maternity / 4 weeks for paternity.