Product Marketing Specialist – Contractor

CareerVillage.org

Product Marketing Specialist focused on building the product marketing function for CareerVillage's AI-powered coaching platform. Engaging in storytelling, communication strategies, and collaboration across teams.

Posted 5/15/2026contractRemote • 🇺🇸 United StatesMid-LevelSenior💰 $45 - $50 per hourWebsite

About the role

Key responsibilities & impact

Own external communications about the Coach product: launches, updates, partner communications, and content that helps prospective users and partners find us
Help build the messaging and positioning foundation for Coach: value propositions, ICP documents, comparative positioning, messaging frameworks
Audit existing product communications and propose how to evolve them into a reliable, proactive system
Collaborate with Product on launch planning, with Partner Success on partner and user communications, with Data on measurement and research input, and with Business Development on collateral & asset development
Partner with Product and Engineering on demo tools and product-adjacent assets that help the team bring Coach to life for partners and prospects
Define success metrics for launches and ongoing communications, track performance using our existing analytics stack (Google Analytics, Mailchimp, Hootsuite, Metabase), and use those signals to iterate on what's working

Requirements

What you’ll need

3–5 years of experience specifically in product marketing
Strong storyteller who finds the narrative in product detail
Temperament for substance over hype. You believe marketing should never outpace what the product actually does
Comfortable being given a problem to solve rather than a deliverable to execute. You'll be the first product marketer here, and shaping the work is part of the work
Experience operating in small or scrappy organizations. You know how to make things happen without specialized teams around you
Ability to both build foundational artifacts (positioning, messaging) and ship real launches
Genuinely interested in our mission and excited about working on a product that serves learners in high school and postsecondary environments, as well as entry-level and early-career job-seekers
Interest in learning and leveraging new tools and technologies for storytelling and asset development

Benefits

Comp & perks

Flexible work arrangements
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingmessaging frameworkspositioningsuccess metricsanalyticsstorytellinglaunch planningcollateral developmentasset development

Soft Skills

problem-solvingnarrative developmentsubstance over hypeadaptabilitycollaborationinterest in missioncreativityinitiativecommunication