Head of Brand – Product Marketing
Cantina
full-time
Posted on:
Location Type: Hybrid
Location: Los Angeles • California, New York • 🇺🇸 United States
Visit company websiteSalary
💰 $160,000 - $240,000 per year
Job Level
Lead
About the role
- Own Cantina’s marketing communications strategy including brand identity, narrative, and messaging, shaping how we look, sound, and are perceived across all public touchpoints.
- Define the product marketing lexicon, including naming, messaging, and in-app language across features and workflows.
- Lead content strategy across owned and external channels (organic/paid)—driving awareness of Cantina to creators and helping them understand how to use and be successful on the platform.
- Guide social presence, ensuring a clear, compelling point of view and consistent storytelling across platforms that reaches our target audiences.
- Partner closely with product, design, and leadership to articulate our core value propositions—both in-app and in external storefronts (website, app store).
Requirements
- 7+ years building and leading brand, marketing, or communications functions within consumer tech, creative tools, or multifaceted consumer applications.
- A strong blend of creative and product-oriented thinking when it comes to marketing communications—able to move beyond aesthetics into clear storytelling, messaging hierarchy, and narrative structure.
- Proven ability to translate technical or abstract concepts into simple, compelling language that educates and drives adoption.
- Experience owning social and content ecosystems, with a strong sense for how to show up on modern platforms.
- Hands-on, builder mindset—comfortable operating with a lean team, collaborating with embedded and external creative resources, and scaling the function as needed.
Benefits
- Competitive salary and generous company equity
- Medical, dental, and vision insurance – 99.99% of premiums covered by Cantina
- 42 days of paid time off, including:
- 15 PTO days
- 10 sick days
- 15 company holidays
- 2 floating holidays
- Generous parental leave & fertility support
- 401(k) retirement savings plan
- Lifestyle spending account – $500/month to use however you’d like
- Complimentary lunch and snacks for in-office employees
- One Medical membership, and more!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing communications strategycontent strategybrand identitymessagingnarrative structuresocial media managementproduct marketingstorytellingconsumer applicationscreative tools
Soft skills
creative thinkingproduct-oriented thinkingclear communicationcollaborationleadershipstorytellingadaptabilitystrategic thinkingproblem-solvingteam building