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Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Collaborate with senior management to develop CRM strategies and design promotional plans, from targeted offers to brand-wide campaigns, aligned with business goals.
- Lead the CRM team setting priorities, tracking progress, resolving blockers, and ensuring smooth execution of all campaigns.
- Define and refine player segments to deliver personalized campaigns that drive engagement, retention, and loyalty.
- Coordinate with internal teams to prepare, test, approve, and deliver campaigns on time.
- Co-develop CRM strategies for new brands, including welcome offers, brand-specific promotions, and integration into existing campaigns.
- Oversee campaign QA, monitor live offers, and implement corrective actions when required.
- Monitor KPIs and player behavior to refine campaigns, increase ROI, and improve overall efficiency.
- Identify and implement opportunities to enhance processes, improve targeting, and optimize workflows.
Requirements
What you’ll need- Proven experience in CRM and online gaming, with a strong track record of leading and developing high-performing teams to deliver strategic campaigns.
- Expertise in designing, executing, and optimizing player-targeted campaigns using advanced segmentation techniques.
- Strong analytical skills with KPI interpretation and campaign optimization to drive results.
- Fluent English, with excellent communication, collaboration, and stakeholder management skills across multiple teams.
- Proficient in Microsoft Office (Excel, PowerPoint) and CRM/project management tools such as FastTrack, Optimove, Salesforce Marketing Cloud, and Asana.
- Strong organizational, problem-solving, and attention-to-detail skills to ensure accurate, timely, and high-quality campaign delivery.
- Nice-to-have: Experience with player lifecycle management, retention, and loyalty strategies.
- Knowledge of bonus structures, promotional mechanics, and budget management in iGaming.
- Familiarity with A/B testing and campaign optimization techniques.
- Understanding of regulatory requirements for marketing and player communications.
Benefits
Comp & perks- Competitive salary & bonus
- Access to LinkedIn Learning programs as well as funding to educational programs of your choice
- Private Medical insurance & Access to a 24/7 Employee Assistance Program
- Monthly allowance for orders via the Wolt App & free drinks and snacks at the office
- Coverage of your public transportation expenses and gym membership
- Paid educational leave
- Hybrid working model
- Modern offices in the center of Athens
- 360 feedback for Constant personal and professional development
- 6 Company Extra Days off!
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
CRMcampaign optimizationadvanced segmentation techniquesKPI interpretationA/B testingplayer lifecycle managementretention strategiesloyalty strategiesbudget managementpromotional mechanics
Soft Skills
analytical skillscommunication skillscollaboration skillsstakeholder managementorganizational skillsproblem-solving skillsattention to detailleadership skillsteam developmentstrategic thinking