Product Go to Market Manager II

Cambia Health Solutions

Product go-to-market manager launching health plan products across Cambia’s brands and markets. Driving sales distribution, membership growth, retention, and cross-functional marketing execution.

Posted 8/14/2026full-timeIdaho, North Dakota, Oregon, Utah, Washington • 🇺🇸 United StatesSeniorLead💰 $95,000 - $155,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product marketing and go-to-market strategies within the healthcare sector, with a strong focus on membership acquisition and retention. Proven ability to lead cross-functional teams and manage complex projects while ensuring effective communication and brand alignment.

Highest-signal resume keywords

Product Marketing ExpertiseHealthcare KnowledgeProject Management SkillsStrong Communication SkillsAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Go-To-Market PrinciplesMarketing Communication StrategiesSales StrategiesMarket Opportunity AnalysisROI MeasurementProduct Launch ManagementCost-Effective Launch PlanningTraining DevelopmentCross-Functional Team LeadershipHealth Insurance Product Knowledge

Soft Skills

Effective CollaborationInnovationMentoringProblem-SolvingAdaptability

Tools & Technologies

AI ToolsMarketing CollateralSales Support MaterialsBroker/Employer PresentationsPublic-Facing Websites

Industry Keywords

HealthcareHealth InsuranceEmployee BenefitsMarketing CommunicationsSales Distribution Channels

About the role

Key responsibilities & impact

Lead end-to-end launch and sustainment activities for health plan products across multiple brands, markets, and lines of business
Serve as the key connector between Product Development and Marketing, Sales, and Communications
Drive membership acquisition and retention through sales strategies, distribution channel management, and product messaging
Partner with Product Managers to communicate product features, benefits, and unique selling propositions
Coordinate marketing collateral, sales support materials, trainings, and broker/employer presentations
Maintain and track product resource materials for Sales, Marketing, Customer Service, and public-facing websites
Support product marketing and communications throughout the full product lifecycle
Develop and oversee cost-effective launch plans for critical lines of business
Lead product launch sales distribution strategies
Collaborate with Sales on tools and resources supporting membership growth and retention
Develop and deliver marketing training and education for Sales and Internal Business teams
Provide advanced marketing consultation on high-profile projects
Ensure consistent brand messaging across projects and alignment with marketing and sales strategies

Requirements

What you’ll need

BA/BS in Marketing, Communications, Business Administration, or relevant field, and 8+ years of experience in marketing, marketing communications, sales, field support, or product management, including 3–4 years in healthcare or insurance; or equivalent combination of education and experience
Business aptitude with knowledge of healthcare, health insurance, and/or employee benefits
Expertise in product marketing/go-to-market principles and successful campaigns
Strong written and verbal communication skills, including executive-level documents and presentations
Effective project management skills managing multiple complex projects and deadlines
Ability to work within cross-functional teams or independently and navigate complex organizational issues
Advanced knowledge of health insurance products, delivery channels, marketing/sales processes, and rating methodologies
Strong analytical skills to quantify market opportunities and measure go-to-market ROI
Proficiency in traditional and non-traditional marketing communication strategies, tactics, and ROI measurement
Demonstrated innovation tied to execution and understanding of operational, political, and public impacts of multi-market launches
Experience leading and mentoring cross-functional teams
Familiarity with AI tools to enhance productivity and decision-making highly desired
Must reside within commutable distance of a listed office or be willing to relocate
Background check required
Wired internet connection and minimum 5Mb upload/10Mb download apply to work-from-home arrangements
Personal mobile device required for MFA setup

Benefits

Comp & perks

Competitive salary
Generous benefits
Bonus opportunities
Market-leading 401(k) with a significant company match
Potential discretionary 401(k) contribution based on company performance
Medical, dental and vision coverage for employees and eligible family members
Mental health benefits
Annual employer contribution to a health savings account
Generous paid time off varying by role and tenure
10 company-paid holidays
Up to 12 weeks of paid parental time off after 12 months of continuous service
Award-winning wellness programs that reward participation
Employee Assistance Fund
Commute and parking benefits
Work from home options for most roles
Employee resource groups
Cambia-supported outreach programs