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About the role
Key responsibilities & impact- Define and maintain clear value propositions and competitive differentiation for assigned capabilities
- Bridge the gap between technical solutions and customer business outcomes to ensure a "solution-first" narrative
- Tailor messaging for priority industries, developing specific use cases and solution narratives
- Develop and deliver comprehensive Sales Playbooks, messaging frameworks, and enablement toolkits
- Support sales teams during active customer engagements by refining value-driven communication
- Manage and own capability content within Highspot, ensuring all materials are structured, up-to-date, and easily accessible
- Collaborate with alliance teams to integrate partner technologies into Genpact offerings
- Articulate joint value propositions that highlight the strength of our partner ecosystem
- Provide strategic messaging input for marketing campaigns, thought leadership, and broader GTM initiatives
- Partner with sales and solution teams to gather customer insights and identify messaging gaps
- Analyze content usage and engagement metrics in Highspot to prioritize content development and improve adoption
Requirements
What you’ll need- 10+ years in Product Marketing, Solution Marketing, or GTM Strategy
- Exceptional written and verbal communication skills; a natural storyteller capable of simplifying the complex
- Proven track record of building robust positioning, value propositions, and sales narratives from the ground up
- Strong experience working across cross-functional teams, specifically Sales, Product, and Alliance partners
- Ability to thrive and remain organized in a fast-paced, dynamic environment
- Hands-on experience with Highspot (or similar platforms like Seismic or Showpad) preferred
- Familiarity with Salesforce to track campaign influence and sales activities preferred
- Previous experience within professional services or global technology consulting preferred
Benefits
Comp & perks- Employees can work remotely
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Product MarketingSolution MarketingGTM StrategySales PlaybooksMessaging FrameworksContent DevelopmentValue PropositionsSales NarrativesCustomer InsightsEngagement Metrics
Soft Skills
Written CommunicationVerbal CommunicationStorytellingCross-functional CollaborationOrganizational SkillsAdaptabilityStrategic ThinkingValue-driven CommunicationAnalytical SkillsCustomer Engagement