Content Lead

Bunkerhill Health

Content Lead developing high-quality content for healthcare category. Collaborating with customers and teams to create compelling narratives using AI tools and systems.

Posted 4/29/2026full-timeSan Francisco • California • 🇺🇸 United StatesSenior💰 $140,000 - $170,000 per yearWebsite

About the role

Key responsibilities & impact

Own end-to-end creation of content across formats: case studies, thought leadership, social, webinars, video, and more
Work directly with customers to extract real outcomes and turn them into compelling, human-centered narratives
Partner closely with forward-deployed engineers, founders, and internal teams to understand product developments, deployments, and real-world impact—and translate these into the right content formats (e.g., case studies, customer spotlights, thought leadership, launch narratives)
Translate technical and operational work into clear, engaging, and credible content
Maintain a high bar for storytelling, clarity, and usefulness—AI should assist your thinking, not replace it
Design and build a repeatable content engine that connects company priorities, customer signal, content formats, and distribution channels
Structure and maintain core narratives, customer outcomes, and product developments so they can be easily turned into content
Build and operate AI-powered workflows that increase the speed, consistency, and scalability of content production
Develop systems (e.g., content pipelines, repurposing engines, tracking systems) that reduce manual work and increase leverage
Continuously improve how we go from raw inputs (calls, product updates, customer results) to published content
Own distribution across channels (LinkedIn, blog, website, etc.) and determine the right cadence, channels, and formats based on what is most effective
Repurpose core content into multiple formats to maximize reach and impact
Define and prioritize the content roadmap based on company priorities, product momentum, and market opportunities
Partner with leadership to shape voice and presence, especially for founder-led content
Track performance at a high level and refine approach based on what resonates

Requirements

What you’ll need

Demonstrated ability to create high-quality content that communicates complex ideas clearly
Proven experience building or operating systems that improve content production, organization, or distribution
Hands-on experience using AI tools to build workflows, automate processes, or meaningfully augment your output (not just drafting assistance)
Strong organizational skills and ability to structure information across multiple domains (e.g., messaging, customer outcomes, content pipelines)
Comfort working cross-functionally and interacting directly with external stakeholders (e.g., customers)
Ability to operate with high autonomy in a fast-moving, ambiguous environment
Willingness to travel as needed for customer engagement, on-site content development (e.g., interviews, video shoots), and occasional conferences or events
Note: We care much more about demonstrated capability and ownership than specific years of experience or traditional titles.

Benefits

Comp & perks

We offer relocation!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

content creationstorytellingnarrative developmentcontent production systemsAI toolsworkflow automationcontent pipelinescontent distributionrepurposing contentperformance tracking

Soft Skills

organizational skillscross-functional collaborationautonomycustomer engagementcommunicationadaptabilityproblem-solvingcreativitystrategic thinkingleadership