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Brunner

Senior Copywriter

Brunner

Senior Copywriter crafting social-first and culture-centric campaigns at Brunner. Requires 5+ years experience and fluency with emerging platforms and AI workflows.

Posted 6/2/2026full-timeAtlanta • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact
  • Create Work That Gets Talked About
  • Concept and write social-first, culture-tuned ideas that can live everywhere: TikTok, Reels, Shorts, YouTube, OOH, digital, broadcast, experiential, .com.
  • Build platform-native concepts born on the channel—not resized for it.
  • Turn briefs, insights, and data into sharp creative platforms that drive both buzz and business.
  • Ground ideas in real cultural insight.
  • Know who's setting the pace, who the audience is, and why it matters to them—not just what they look like.
  • Write intelligent prompts across LLMs, generative image, and video models—not just to produce output, but to direct, refine, and push toward a creative vision.
  • Help push AI workflows forward across the department—better prompts, smarter processes, higher craft.
  • Jump on briefs, trends, and cultural moments with ideas that feel right now, not six weeks ago.
  • Handle multiple projects at once without dropping the craft.
  • Sit in the middle of no-silo collaboration: Creative Directors, Copywriters, Art Directors, Social Creators, Experience Designer, Visual Designers, Video, Account, Media, Data/Performance, Web.
  • Give junior creatives direction and feedback that makes the work better—not just different.
  • Sell ideas internally and to clients with tight storytelling.
  • Shape the brief alongside strategy—don't just respond to it.
  • Write everything: campaign platforms, manifestos, scripts, social copy, UX copy, content series.
  • Be hands-on through production and post—from casting and shoot days to edits and final polish.
  • Raise your hand for pitches and new business.
  • Bring ideas that win rooms.

Requirements

What you’ll need
  • 5+ years of agency experience as a Copywriter / Senior Copywriter on integrated campaigns.
  • A portfolio that proves you think in platforms, not one-offs—with big-brand experience to back it.
  • Social & creator fluency: Deep comfort with TikTok, Instagram, YouTube, X, and emerging platforms.
  • AI-native workflow: Regular, opinionated use of AI in your process.
  • Prompt craft: You write prompts the way you write headlines—with intention and specificity.
  • Fluent across LLMs (ChatGPT, Claude, Gemini), generative image models (Midjourney, Firefly, DALL-E), and emerging video gen tools.
  • Conceptual horsepower: Insight ? platform ? execution.
  • Cultural fluency: You understand how culture moves—across communities, subcultures, and lived experiences.
  • Production savvy: You know what it takes to make great work across video, social, OOH, and digital.
  • Leadership & collaboration: Experience guiding junior creatives and partnering across disciplines.
  • Presentation chops: Comfortable in the room or on Zoom, selling bold ideas and handling feedback with zero ego.

Benefits

Comp & perks
  • Health insurance
  • Dental insurance
  • Vision insurance
  • 401k plan
  • Life insurance
  • Commuter and transit benefits
  • Employee wellness benefit
  • Unlimited PTO
  • Half day summer Fridays
  • All holiday time off

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools
copywritingplatform-native conceptsprompt craftingcultural insightproductioncampaign platformsUX copysocial copyintegrated campaignsAI workflows
Soft Skills
leadershipcollaborationstorytellingdirection and feedbackpresentation skillsmulti-project managementcultural fluencycreative visionadaptabilityinsight-driven thinking