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About the role
Key responsibilities & impact- Create Work That Gets Talked About
- Concept and write social-first, culture-tuned ideas that can live everywhere: TikTok, Reels, Shorts, YouTube, OOH, digital, broadcast, experiential, .com.
- Build platform-native concepts born on the channel—not resized for it.
- Turn briefs, insights, and data into sharp creative platforms that drive both buzz and business.
- Ground ideas in real cultural insight.
- Know who's setting the pace, who the audience is, and why it matters to them—not just what they look like.
- Write intelligent prompts across LLMs, generative image, and video models—not just to produce output, but to direct, refine, and push toward a creative vision.
- Help push AI workflows forward across the department—better prompts, smarter processes, higher craft.
- Jump on briefs, trends, and cultural moments with ideas that feel right now, not six weeks ago.
- Handle multiple projects at once without dropping the craft.
- Sit in the middle of no-silo collaboration: Creative Directors, Copywriters, Art Directors, Social Creators, Experience Designer, Visual Designers, Video, Account, Media, Data/Performance, Web.
- Give junior creatives direction and feedback that makes the work better—not just different.
- Sell ideas internally and to clients with tight storytelling.
- Shape the brief alongside strategy—don't just respond to it.
- Write everything: campaign platforms, manifestos, scripts, social copy, UX copy, content series.
- Be hands-on through production and post—from casting and shoot days to edits and final polish.
- Raise your hand for pitches and new business.
- Bring ideas that win rooms.
Requirements
What you’ll need- 5+ years of agency experience as a Copywriter / Senior Copywriter on integrated campaigns.
- A portfolio that proves you think in platforms, not one-offs—with big-brand experience to back it.
- Social & creator fluency: Deep comfort with TikTok, Instagram, YouTube, X, and emerging platforms.
- AI-native workflow: Regular, opinionated use of AI in your process.
- Prompt craft: You write prompts the way you write headlines—with intention and specificity.
- Fluent across LLMs (ChatGPT, Claude, Gemini), generative image models (Midjourney, Firefly, DALL-E), and emerging video gen tools.
- Conceptual horsepower: Insight ? platform ? execution.
- Cultural fluency: You understand how culture moves—across communities, subcultures, and lived experiences.
- Production savvy: You know what it takes to make great work across video, social, OOH, and digital.
- Leadership & collaboration: Experience guiding junior creatives and partnering across disciplines.
- Presentation chops: Comfortable in the room or on Zoom, selling bold ideas and handling feedback with zero ego.
Benefits
Comp & perks- Health insurance
- Dental insurance
- Vision insurance
- 401k plan
- Life insurance
- Commuter and transit benefits
- Employee wellness benefit
- Unlimited PTO
- Half day summer Fridays
- All holiday time off
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
copywritingplatform-native conceptsprompt craftingcultural insightproductioncampaign platformsUX copysocial copyintegrated campaignsAI workflows
Soft Skills
leadershipcollaborationstorytellingdirection and feedbackpresentation skillsmulti-project managementcultural fluencycreative visionadaptabilityinsight-driven thinking
