
Senior Copywriter
Brunner
full-time
Posted on:
Location Type: Hybrid
Location: Atlanta • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Create Work That Gets Talked About: Concept and write social-first, culture-tuned ideas that can live everywhere: TikTok, Reels, Shorts, YouTube, OOH, digital, broadcast, experiential, .com—you name it.
- Build platform-native concepts that feel like they were born on the channel, not resized for it.
- Turn briefs, insights, and data into simple, sharp creative platforms that drive both buzz and business.
- Develop ideas that start with multicultural audiences in mind —grounded in real cultural insight, not stereotypes or shortcuts.
- Pressure-test work through a multicultural lens , ensuring it feels authentic and resonant for the communities we’re speaking with.
- Work AI-Native, Not AI-Curious: Use AI tools as a core part of your day-to-day workflow —for exploration, versions, testing, optimization, and polishing.
- Help us push AI workflows forward across the department: better prompts, smarter processes, higher craft.
- Treat AI as the turbo , not the driver—your taste, instincts, and voice still lead.
- Move at Newsroom Speed: Jump on briefs, trends, and cultural moments with smart, fast ideas that feel right now, not six weeks ago.
- Handle multiple projects at once without dropping the craft.
- Take work from “here’s the brief” to “check this out” faster than most teams schedule a kickoff.
- Lead, Mentor, & Collab: Sit in the middle of no-silo collaboration: Creative Directors, Copywriters, Art Directors, Social Creators, XD, Designers, Video, Account, Media, Data/Performance, Web.
- Give clear direction and real feedback to junior creatives and partners that makes the work better—not just different.
- Present ideas internally and to clients with tight storytelling —if you can’t sell it in one clean sentence, it’s not ready.
- Own The Work from Idea to Drop: You’re not afraid to rub elbows with strategy to shape the brief and the insight , not just respond to it.
- Write everything from campaign platforms and manifestos to scripts, social copy, UX copy, content series, and more.
- Be hands-on in production and post —from scripts and casting to shoot days, edits, and final polish.
- Build Your Book & Brunner’s Creative Reputation: Raise your hand for pitches and new business —bring ideas that win rooms.
- Push for work that gives clients FOMO if they don’t buy it.
- Aim for ideas your peers save, your friends share, and your family brags about.
Requirements
- 5+ years of agency experience as a Copywriter / Senior Copywriter working on integrated campaigns.
- Big brand experience with a portfolio that proves you can think in platforms, not just one-offs.
- Social & creator fluency : Deep comfort with TikTok, Instagram, YouTube, X, and emerging platforms.
- Experience crafting social-first formats, scripts, and ideas that feel creator-native.
- AI-native workflow : Regular use of AI tools in your process (concepting, drafting, versioning, optimization).
- Opinionated on how AI should and shouldn’t be used in creative.
- Conceptual horsepower : You can go from insight ? platform ? execution—and keep it tight, modern, and surprising.
- You write ideas that makes people say, “Damn, that’s good.”
- Production savvy : You understand what it takes to get great work made across video, social, OOH, and digital.
- Experience on set and in post; editing or directing experience is a must.
- Leadership and collaboration : Experience guiding junior creatives and partnering across disciplines (account, strategy, media, data, web, etc.).
- Presentation chops : You’re comfortable in the room (or on Zoom/Teams), selling bold ideas and handling feedback with zero ego.
- Curiosity + hunger : You naturally chase new formats, trends, and tools—and bring that energy back to the team.
- Multicultural mindset & sensitivity: Demonstrated experience creating work for multicultural audiences (e.g., Black, Latiné, AAPI, LGBTQIA+, and other underrepresented communities).
- You understand the difference between featuring diverse audiences and truly speaking with them.
- Lived experience is a leg up: Whether through your background, community, or previous work, you bring perspective that helps us see around our blind spots and make more inclusive, resonant work.
- Bilingual (English + Spanish) is a strong plus.
Benefits
- Health, dental, vision insurance
- 401k plan
- Life insurance
- Commuter and transit benefits
- Employee wellness benefit
- Unlimited PTO
- Half day summer Fridays
- All holiday time off
- Flexible Work Policy: work where it's most convenient for you!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
copywritingscriptwritingsocial-first formatsproductioneditingdirectingconcept developmentmulticultural audience engagementplatform-native conceptscreative strategy
Soft skills
leadershipcollaborationpresentation skillscuriosityhunger for new trendsmentoringfeedback handlingstorytellingcreative insightcultural sensitivity