Social Media Manager

Brown's International Yacht Brokerage

Social Media Manager for Insomnia Cookies focusing on engaging the late-night community. Drive social media strategies across platforms to enhance brand presence and customer connection.

Posted 6/24/2026full-time🇬🇧 United KingdomMid-LevelSenior💰 £30,000 - £33,000 per yearWebsite

About the role

Key responsibilities & impact

Own and execute a results-driven organic social strategy across TikTok, Instagram, Facebook, and LinkedIn
Plan, brief, create, and schedule high-performing native content—balancing storytelling with commercial impact
Lead content planning sessions and manage the editorial calendar in line with brand campaigns
Create reactive, trend-led content that feels fast, relevant, and *very online*
Identify, brief, and manage creators and influencers to deliver platform-first content
Grow and nurture our community, maintaining strong engagement (target 5%+ 👀)
Actively engage with followers—comments, DMs, and creating moments of surprise & delight
Stay ahead of trends, memes, and competitors to keep our content fresh
Attend events, guerrilla activations, and shoots to capture real-time content

Requirements

What you’ll need

Proven track record managing and growing social media platforms, especially TikTok and Instagram, for a consumer brand
Highly self-motivated, organised, and accountable, with the ability to manage multiple workstreams independently and collaboratively
Strong sense of humour—this is essential. You’ll be the voice of the brand
Excellent copywriting and storytelling skills with a deep understanding of tone of voice and social-first formats
Data-driven mindset—confident analysing performance, building reports, and turning insights into action
Strong communication and stakeholder management skills across internal teams, agencies, and creatives
Proficiency in Meta Business Suite and TikTok Analytics
Advanced proficiency in Microsoft Office (Excel for data analysis/pivots, PowerPoint for reporting)
Experience planning and managing budgets (influencer and/or media)
Strong mobile content creation skills (shooting/editing on phone)
Love cookies 🍪 (non-negotiable energy)

Benefits

Comp & perks

A brand you can actually have fun with
Creative freedom to test, experiment, and push boundaries
A fast-moving, energetic team that doesn’t take itself too seriously

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

copywritingstorytellingdata analysiscontent creationbudget managementsocial media managementperformance analysistrend analysiseditorial planninginfluencer management

Soft Skills

self-motivatedorganisedaccountablestrong sense of humourcommunicationstakeholder managementcollaborationcreativityengagementadaptability