Product Marketing Manager – Competitive Intelligence

Broadcom

Product Marketing Manager shaping competitive intelligence for Broadcom’s Symantec and Carbon Black cybersecurity solutions. Creating battlecards, market insights, enablement content, and strategic deal guidance.

Posted 9/2/2026full-timePalo Alto • California, Texas • 🇺🇸 United StatesSeniorLead💰 $137,500 - $220,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in competitive intelligence and product marketing within the cybersecurity landscape, with a strong focus on developing impactful enablement content and strategic insights. Proficient in simplifying complex concepts and delivering training to cross-functional teams while leveraging marketing tools and AI applications.

Highest-signal resume keywords

Competitive IntelligenceB2B Enterprise Security SolutionsCybersecurity LandscapeMarketing ToolsCISSP

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Competitive Enablement Content DevelopmentMarket Intelligence AnalysisTechnical Content SimplificationPrompt EngineeringAI Productivity Applications

Soft Skills

AdaptabilityCross-Functional CollaborationCommunication

Tools & Technologies

CRM PlatformsAnalytics Tools

Certifications & Qualifications

CISSPCISM

Industry Keywords

Zero TrustDLPEndpoint SecurityXDRBroadcom Cybersecurity Solutions

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Develop high-impact competitive enablement content, including technical battlecards and positioning guides
Monitor market movements and translate competitive news into actionable insights for sales, marketing, and product management teams
Inform product roadmap decisions through market intelligence and strategic insights
Conduct regular competitive enablement sessions and live training for partners and internal field teams
Provide on-demand deal support and customized competitive guidance for strategic account renewals and new business acquisition
Create dynamic battlecards, comprehensive compete kits, positioning guides, market intelligence updates, sales enablement training, and strategic deal support resources
Support competitive programs for the Catalyst partner network and internal account teams across Symantec and Carbon Black brands

Requirements

What you’ll need

7-10+ years of experience in competitive intelligence, product marketing, or an adjacent field
Proven success in launching and marketing B2B enterprise security solutions
Deep familiarity with the cybersecurity landscape, including Zero Trust, DLP, Endpoint Security and XDR
Exceptional ability to up-level technical content into conversational and succinct positioning
Highly adaptable and comfortable working with minimal oversight in a fast-paced environment
Ability to simplify complex concepts into clear and compelling narratives
Proficiency in prompt engineering and AI productivity applications
Proficiency with marketing tools, CRM platforms, and analytics
Demonstrated ability to work cross-functionally with product management, sales, engineering, and marketing teams
Bachelor’s degree in marketing, business, or a technical field
Familiarity with Broadcom’s cybersecurity solutions or equivalent enterprise-grade security products
Experience working with global teams and managing multiple stakeholders
Certifications such as CISSP, CISM, or equivalent are a plus

Benefits

Comp & perks

Competitive compensation package
Comprehensive health and wellness benefits
Opportunities for professional growth in a cutting-edge technology environment
The chance to work with a global leader in enterprise technology solutions
Discretionary annual bonus
Competitive new hire equity grant
Annual equity awards
Medical, dental and vision plans
401(K) participation including company matching
Employee Stock Purchase Program (ESPP)
Employee Assistance Program (EAP)
Company paid holidays
Paid sick leave
Vacation time
Paid Family Leave and other leaves of absence in accordance with applicable laws