Brillio

Content Lead

Brillio

full-time

Posted on:

Location Type: Remote

Location: Remote • Washington • 🇺🇸 United States

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Job Level

Senior

Tech Stack

AEMWordPress

About the role

  • Lead content strategy and creation for digital products, ensuring language clarity, consistency, and accessibility across all touchpoints.
  • Partner with UX and Visual Designers to define the role of language in navigation, interaction, and information hierarchy.
  • Oversee the development of high-impact content such as product microcopy, marketing copy, case studies, and campaign narratives.
  • Conduct content audits and optimizations, ensuring brand tone, SEO integrity, and user-centered storytelling remain aligned.
  • Guide the integration of content into design systems — defining patterns for tone, error states, calls to action, and empty states.
  • Use AI tools to ideate faster, improve writing accuracy and tone alignment, and generate first drafts for refinement.
  • Support translation and localization efforts through AI-assisted tools while maintaining nuance, clarity, and intent.
  • Collaborate with cross-functional teams — including design, research, and marketing — to craft cohesive narratives that drive engagement and comprehension.
  • Review, edit, and coach junior content practitioners to elevate their storytelling, accuracy, and brand fluency.
  • Present content strategies and creative rationales to clients, framing decisions through a user-centered narrative lens.

Requirements

  • Role Summary As a Content Lead, you shape the voice, clarity, and narrative structure of digital products and experiences.
  • Overseeing the entire content lifecycle, you know that great design is not just visual — it’s verbal.
  • You craft language that guides, informs, and delights, ensuring every message reinforces the product’s intent and the brand’s integrity.
  • You bring together writing, storytelling, and content strategy to create scalable, human-centered content frameworks.
  • You partner closely with UX, Visual, and Product Designers to build seamless, consistent experiences across every touchpoint.
  • You also embrace AI as both a creative accelerator and a craft partner — using tools like ChatGPT, Gemini, and other generative writing assistants to ideate, adapt tone, and localize content at speed.
  • You help teams use AI responsibly to enhance their workflow, while ensuring human empathy and editorial judgment remain at the core of every experience.
  • In parallel, you’re evolving your practice in the emerging area of SEO → GEO (Generative Experience Optimization) — collaborating closely with analytics and product partners to translate search intent into content experiences that are adaptive, conversational, and discoverable in AI-driven ecosystems.
  • Project Responsibilities Lead content strategy and creation for digital products, ensuring language clarity, consistency, and accessibility across all touchpoints.
  • Partner with UX and Visual Designers to define the role of language in navigation, interaction, and information hierarchy.
  • Oversee the development of high-impact content such as product microcopy, marketing copy, case studies, and campaign narratives.
  • Conduct content audits and optimizations, ensuring brand tone, SEO integrity, and user-centered storytelling remain aligned.
  • Guide the integration of content into design systems — defining patterns for tone, error states, calls to action, and empty states.
  • Use AI tools to ideate faster, improve writing accuracy and tone alignment, and generate first drafts for refinement.
  • Support translation and localization efforts through AI-assisted tools while maintaining nuance, clarity, and intent.
  • Collaborate with cross-functional teams — including design, research, and marketing — to craft cohesive narratives that drive engagement and comprehension.
  • Review, edit, and coach junior content practitioners to elevate their storytelling, accuracy, and brand fluency.
  • Present content strategies and creative rationales to clients, framing decisions through a user-centered narrative lens.
  • Craft-specific technical skills Content Strategy & Systems: Define frameworks for scalable, repeatable content patterns across products; ensure consistency in tone, taxonomy, and hierarchy.
  • Writing & Editing Mastery: Create clear, concise, and compelling content aligned with brand voice; edit rigorously for accuracy and tone.
  • Information Architecture: Structure content for clarity and discoverability within complex digital ecosystems.
  • Microcopy & UX Writing: Design user-focused copy for interfaces — guiding actions, clarifying states, and reinforcing trust.
  • Visual Storytelling: Collaborate with designers to align visual and verbal narratives, ensuring cohesion across text, motion, and illustration.
  • SEO/GEO & Content Analytics: Apply keyword and performance data to improve content visibility and engagement.
  • AI in Content Design: Use AI for ideation, translation, summarization, and tone modulation; guide teams in responsible use.
  • CMS & Tooling: Operate within content management systems (e.g., AEM, WordPress); apply basic HTML/CSS for structured content formatting.
  • Accessibility & Localization: Ensure content meets WCAG standards and resonates across languages and regions. Broad design competencies & soft skills (mastered) Client Relationship Management: Listens carefully to clients to internalize their point of view and to respond thoughtfully to feedback.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
content strategywritingeditinginformation architecturemicrocopyUX writingSEOGEOcontent analyticsHTML
Soft skills
client relationship managementcollaborationstorytellingcommunicationcoachingcreativityattention to detailuser-centered designempathyadaptability