Brain Box Automations

Paid Ads Expert – Contract

Brain Box Automations

contract

Posted on:

Location Type: Remote

Location: Pakistan

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Salary

💰 PKR 80,000 - PKR 200,000 per month

About the role

  • Set up and manage App Promotion campaigns across Meta Ads and other relevant platforms
  • Track installs, attribution, and conversion events — and flag when data looks off
  • Run structured audience and creative tests to identify what works
  • Scale winning campaigns and cut what isn't performing
  • Monitor the metrics that actually matter for app growth — installs, CPI, ROAS, retention signals
  • Make informed decisions on when to kill a campaign versus let it run

Requirements

  • Proven experience running app install campaigns — mobile apps preferred, but strong e-commerce or lead gen experience is considered
  • Deep familiarity with Meta Ads, including App Promotion campaign setup and optimization
  • Understanding of the difference between optimizing for clicks, installs, and purchases — and when each matters
  • Comfortable with attribution tracking and diagnosing data discrepancies
  • Ability to stretch a limited budget into measurable results through structured testing
  • Experience with TikTok Ads or Google App Campaigns (nice-to-have)
  • Familiarity with mobile attribution tools like AppsFlyer or Adjust (nice-to-have)
  • Experience scaling an app from zero or near-zero install volume (nice-to-have)
  • Understanding of creative performance patterns for fitness, productivity, or utility apps (nice-to-have)
Benefits
  • Flexible Hours
  • Remote First — Work from wherever you're most productive.
  • Direct Collaboration — You'll work closely with the product and growth team, with short feedback loops and quick decision-making.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
app promotion campaignsattribution trackingconversion optimizationstructured testingdata analysisCPIROASmobile app marketinge-commerce marketinglead generation
Soft Skills
decision makingbudget managementanalytical thinkingproblem solvingcreative testing