Bonsai Socials

Email Marketing Associate – Sales

Bonsai Socials

full-time

Posted on:

Location Type: Hybrid

Location: Bengaluru • 🇮🇳 India

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Job Level

JuniorMid-Level

Tech Stack

Apollo

About the role

  • Plan, design, and execute targeted email marketing campaigns aligned with sales goals
  • Manage end-to-end campaign execution including segmentation, content coordination, A/B testing & tracking performance
  • Maintain and enrich high-quality email prospect databases using automation and research tools
  • Work closely with Sales & Business Development team to customize outreach strategies by industry and persona
  • Ensure consistent achievement of lead generation goals (Minimum 5–6 MQLs per month)
  • Monitor campaign analytics and performance dashboards, recommending improvements to maximize response and conversion rates
  • Ensure compliance with global email policies (CAN-SPAM, GDPR) and best practices
  • Conduct periodic competitor and market research to refine targeting strategies
  • Improve deliverability and sender reputation through continuous database hygiene

Requirements

  • 5–7 years of hands-on B2B email marketing experience in IT services (Mandatory)
  • Strong command of email marketing tools such as MailChimp, HubSpot, SalesLoft, Outreach, Apollo, etc.
  • Proven ability to deliver consistent pipeline contribution and meet MQL targets
  • Good knowledge of US and international B2B buyer personas
  • Excellent analytical skills for performance tracking and reporting
  • Strong coordination abilities across cross-functional teams
  • Understanding of content strategy, email personalization, and messaging variations
  • High attention to detail with a strong sense of ownership and accountability.
Benefits
  • Work alongside visionary leaders with decades of global industry experience.
  • Be part of a fast-growing digital transformation journey with global exposure.
  • Opportunity to design and influence cutting-edge technology solutions for leading enterprises.
  • A career path that encourages innovation, autonomy, and accelerated growth.
  • A culture that values hunger to learn, curiosity to explore, and courage to innovate.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
email marketingA/B testingcampaign analyticslead generationdatabase hygienecontent strategyemail personalizationperformance trackingsegmentation
Soft skills
analytical skillscoordination abilitiesattention to detailownershipaccountability