Influencer Marketing

• Source and qualify micro Influencers/Creators (3K–50K) across priority markets with a focus on outdoor and lifestyle verticals.
• Build and maintain a high-quality creator pipeline in Airtable (or similar CRM).
• Conduct tailored outreach (DMs and email) using brand voice and approved templates; follow-up and negotiate partnership terms.
• Manage creator onboarding and shepherd partnerships through multi-tier phases (trial → ambassador → long-term partner).
• Track content performance using UTM links, affiliate codes, and analytics; produce weekly regional reports.
• Coordinate product gifting and logistics, aligning selections with seasonal FlippingBook lookbooks.
• Ensure creator deliverables and legal/brand guidelines are met; flag and resolve content or compliance issues.
• Collaborate with marketing and logistics to optimize creator briefings, creative guidance, and campaign cadence.

Influencer & Affiliate Marketing Specialist

Influencer Marketing Associate