Oversee the development team responsible for US Banking Journeys, focusing on strategic planning and maximizing the MarTech stack.
Define and maintain standards, processes and procedures for service levels.
Investigate and resolve deliverability issues as they arise.
Adhere to a production schedule to ensure accurate and timely delivery.
Provide regular status updates and communicate to key stakeholders and senior leadership.
Govern content and production of all Marketing Automation assets, ensuring adherence to brand, privacy and security policies.
Monitor and minimize unsubscribe/bounce/compliant rates and ensure spam regulation compliance.
Provide post reporting and analysis and monitor campaign performance and metrics.
Understand database marketing and automate data flow between existing databases and marketing automation platform.

Requirements

An undergraduate degree in computer science or recognized equivalent.
5 - 10 years of experience as an HTML developer with SFMC experience – journey builder, automation studio, AdStudio, Interact, etc.
Mandatory leadership experience. (i.e. technical or direct reports).
Strong knowledge of email development best practices.
Strong written and oral communication skills – must be able to communicate technical direction, discuss and incorporate stakeholder’s feedback, and communicate issues found and solutions clearly.
Excellent data analysis, problem-solving and troubleshooting skills.
Marketing Automation specialist with hands on experience with Salesforce Marketing Cloud Journey Builder, Automation Studio and Contact Builder; experience with Advertising Studio/Data Cloud Ad Audiences an asset.
Candidates with experience and/or familiarity with UNICA suite including Journey, Interact, and Deliver is a plus
Strong email HTML development skills and AMPScript coding experience (or similar) required.

Benefits

Health insurance
Tuition reimbursement
Accident and life insurance
Retirement savings plans

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

HTML developmentAMPScriptemail development best practicesdata analysisproblem-solvingtroubleshootingmarketing automationdatabase marketingSalesforce Marketing CloudUNICA suite

Soft Skills

leadershipwritten communicationoral communicationstakeholder feedback incorporationissue resolutionstrategic planningstatus reporting

Certifications

undergraduate degree in computer science