Director, Ancillary Sales – Marketing Representative

BlueCross BlueShield of South Carolina

Insurance sales and marketing director leading Companion Life distribution, products, and profitability across Alabama, Georgia, and Mississippi. Recruiting agents, driving production, and managing field-market sales operations.

Posted 8/5/2026full-timeRemote • Alabama, Mississippi • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in insurance sales and marketing, with a strong ability to lead and motivate agents and brokers. Proficient in developing marketing strategies, managing product profitability, and ensuring compliance with industry standards.

Highest-signal resume keywords

Insurance Sales ExperienceMarketing Strategy DevelopmentAgent/Broker ManagementDepartment of Insurance LicensureAnalytical Thinking

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Sales SkillsMarketing SkillsProduct DevelopmentBusiness Math ProficiencyCompliance Requirements

Soft Skills

Excellent Communication SkillsGood Judgment SkillsAbility to PersuadeAbility to Motivate OthersCritical Thinking Skills

Tools & Technologies

Microsoft Office Suite

Certifications & Qualifications

Department of Insurance Licensure

Industry Keywords

Insurance MarketingDistribution SystemsProfitabilitySales NegotiationMarket Support Personnel

About the role

Key responsibilities & impact

Lead corporate distribution systems, general agents, brokers, and other market support personnel
Plan product development, marketing services, production, and profitability across assigned states or regions
Lead, market, recruit, and motivate general agents, brokers, and other market support personnel
Solicit new distribution outlets for Companion Life products
Motivate general agents and brokers through visits and seminars to market products
Formulate, advise on, and implement policies to enhance production profitability and service standards
Develop marketing and sales themes, promotions, and sales materials
Monitor loss ratios and persistency and implement corrective actions
Develop or enhance group products and recommend pricing, product design, filing, direct mail, and compliance requirements
Manage marketing, sales, renewal, and servicing of Companion Life products from a field office environment without on-site marketing support staff

Requirements

What you’ll need

Bachelor's degree in Business Administration, Finance, Marketing, Marketing Management, or related field, OR four years of job-related work experience, OR a combination of education and work experience totaling four years
Six years of insurance sales and/or insurance marketing experience
Excellent oral and written communication skills
Demonstrated sales, marketing, and/or underwriting skills
Thorough understanding of the agent/broker sales and marketing process
Ability to work independently, prioritize effectively, and make sound decisions
Good judgment skills
Proficiency in spelling, punctuation, and grammar
Basic business math proficiency
Analytical or critical thinking skills
Ability to persuade, negotiate, or influence others
Ability to direct, motivate, and assess performance of others
Ability to handle confidential or sensitive information with discretion
Experience in the sales negotiation process
Proficiency with Microsoft Office Suite
Department of Insurance licensure must be obtained within 60 days of hire in the state employed
Ability to travel up to 60%, including overnight travel

Benefits

Comp & perks

Remote work arrangement
Equal Employment Opportunity and reasonable accommodation support
Veterans support, including pay-difference coverage for full-time National Guard or Reserve employees called to active duty