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Director, Ancillary Sales & Marketing
BlueCross BlueShield of South CarolinaDirector leading Companion Life insurance distribution, sales, marketing, and product profitability in Columbia. Managing agents, brokers, products, renewals, and field-office operations.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in insurance sales and marketing, with a strong ability to develop and implement strategies that enhance product profitability and service standards. Proficient in managing relationships with agents and brokers while effectively communicating and negotiating to achieve high-value sales targets.
Highest-signal resume keywords
Insurance Sales ExperienceMarketing Strategy DevelopmentAgent/Broker Relationship ManagementMicrosoft Office Suite ProficiencyDepartment of Insurance Licensure
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales NegotiationProduct DevelopmentMarket AnalysisBusiness Math ProficiencyPolicy FormulationPricing StrategyCompliance RequirementsAnalytical ThinkingPerformance AssessmentPromotional Development
Soft Skills
Excellent Communication SkillsAbility to Motivate OthersGood Judgment SkillsIndependent Work AbilityPersuasion and Influence
Certifications & Qualifications
Department of Insurance Licensure
Industry Keywords
Insurance MarketingDistribution SystemsSales Production TargetsProfitability MonitoringGeneral AgentsBrokersField Office ManagementLoss RatiosSales Materials DevelopmentConfidential Information Handling
About the role
Key responsibilities & impact- Lead corporate distribution systems, general agents, brokers, and other market support personnel
- Plan distribution, product development, marketing services, production, and profitability across assigned state territories
- Solicit new distribution outlets for Companion Life products
- Motivate general agents and brokers through visits and seminars
- Formulate, advise on, and implement policies to improve production profitability and service standards
- Develop marketing and sales themes, promotions, and sales materials
- Monitor loss ratios and persistency and implement corrective actions
- Develop and enhance new and existing group products
- Recommend pricing, product design, filing, direct mail, and compliance requirements
- Manage marketing, sales, renewal, and servicing of Companion Life products from a field office environment
- Travel between buildings and travel up to 60%, including overnight
Requirements
What you’ll need- Bachelor's degree in Business Administration, Finance, Marketing, Marketing Management, or related field, OR four years of job-related work experience, OR a combination of education and work experience totaling four years
- Six years of insurance sales and/or insurance marketing experience
- Excellent oral and written communication skills
- Demonstrated skills related to sales, marketing, and/or underwriting
- Thorough understanding of the agent/broker sales and marketing process
- Ability to work independently, prioritize effectively, and make sound decisions
- Good judgment skills
- Demonstrated proficiency in spelling, punctuation, and grammar
- Basic business math proficiency
- Analytical or critical thinking skills
- Ability to persuade, negotiate, or influence others
- Ability to direct, motivate, and assess performance of others
- Ability to handle confidential or sensitive information with discretion
- Experience in the sales negotiation process
- Proficiency with Microsoft Office Suite
- Department of Insurance licensure must be obtained within 60 days of hire in the state employed
- Up to 60% travel, including overnight
- Preferred: experience working with high-value sales production targets estimated at $3 to $4 million or more
Benefits
Comp & perks- Subsidized health plans
- Dental and vision coverage
- 401k retirement savings plan with company match
- Life Insurance
- Paid Time Off (PTO)
- On-site cafeterias and fitness centers in major locations
- Education Assistance
- Service Recognition
- National discounts to movies, theaters, zoos, theme parks and more
- Reasonable accommodations for disabilities, pregnancy-related conditions, and sincerely held religious beliefs
- Pay difference coverage for full-time National Guard or Reserve employees called to active duty