Marketing Manager, Product and Programs

BlueCross BlueShield of South Carolina

Manager overseeing marketing product and program development within assigned division at BlueCross BlueShield of South Carolina. Focused on strategy, team leadership, and product performance.

Posted 5/21/2026full-timeRemote • South Carolina • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Responsible for planning, development, direction, and management of all activities related to product and program development for assigned division's business.
Determines the demand for new or enhanced product, programs and services through market research and analysis.
Responsible for the development of new/enhanced products and programs from idea generation to implementation.
Projects market potential and estimate market penetration.
Tracks financial information on the performance of products and programs.
Maintains relationships with outside product vendors.
May manage, direct, and/or develop any or all of the following in administration/support of product and program development for assigned division's business.
Manages the collection, analysis and preparation of tracking reports for sales information and/or contests.
Develops and implements technology strategies that support assigned division.
Directs development of Web related applications as it relates to division.
Manages activities of staff engaged in supporting market research, product development, sales reporting, and Web site management.
Responds/reviews RFPs/RFIs.

Requirements

What you’ll need

Required Education: Bachelor's Degree
Equivalency: 4 years job related work experience or Associate's and 2 years job related work experience (Equivalency not applicable for the Celerian Group. Bachelor's degree required)
Required Work Experience: 5 years marketing research/product development/E business fields.
1 year of the 5 years must have been in a supervisory or lead role or equivalent military experience in grade E4 or above.
Required Skills and Abilities: Excellent verbal and written communication skills.
Strong organizational and project management skills.
Ability to lead and direct others.
Negotiation skills.
Demonstrated ability to negotiate vendor agreements.
Demonstrated ability to lead complex project management initiatives.
Demonstrated ability working with health care pricing methodologies and the ability to adapt payment methodologies to non-traditional products.
Ability to work independently with minimal supervision.
Knowledge of the healthcare industry and the marketplace.
Knowledge of multiple aspects of business including claim processing, reimbursement, benefit design, administrative and medical policies, marketing strategies and insurance regulations.
Required Software and Other Tools: Microsoft Office.

Benefits

Comp & perks

Subsidized health plans
Dental and vision coverage
401k retirement savings plan with company match
Life Insurance
Paid Time Off (PTO)
On-site cafeterias and fitness centers in major locations
Education Assistance
Service Recognition
National discounts to movies, theaters, zoos, theme parks and more

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

market researchproduct developmentproject managementvendor negotiationhealthcare pricing methodologiespayment methodologiessales reportingWeb application developmentfinancial analysis

Soft Skills

verbal communicationwritten communicationorganizational skillsleadershipnegotiation skillsindependent workteam management

Certifications

Bachelor's Degree