Digital PR Specialist

BlueArray EU project

Digital PR Specialist creating and promoting initiatives for clients at Blue Array, UK's leading SEO agency. Engage with clients, develop PR campaigns, and track performance for brand visibility.

Posted 5/20/2026full-timeRemote • 🇬🇧 United KingdomMid-LevelSenior💰 £32,000 - £36,000 per yearWebsite

About the role

Key responsibilities & impact

Client Engagement: Build strong, trust-based relationships with your clients. You’ll be their main point of contact, ensuring clear communication, well-managed expectations, and campaigns that truly reflect their goals.
Innovative Campaign Creation: Craft compelling, data-driven PR campaigns that earn high-quality links and press coverage. You’ll balance standout, large-scale campaigns with creative, quick-turn mini-stories, always with an eye on results and brand impact.
Media Relations: Develop targeted media lists and nurture relationships with key journalists. You’ll pitch stories that deserve headlines and make sure our clients are featured in the right places.
Performance Monitoring: Track and report on coverage and campaign effectiveness. You’ll help clients understand the impact of Digital PR on brand visibility, providing insights that drive continuous improvement.
Collaboration: Work closely with our talented SEO team to find creative ways to align PR with broader strategies for maximum reach and recognition.

Requirements

What you’ll need

Experience in Digital PR (around 3 years is ideal), preferably within a digital marketing or SEO agency environment.
Familiarity with Digital PR outreach tools (like Roxhill, Buzzstream) and SEO reporting platforms (such as SEMrush, Ahrefs).
Strong writing and storytelling skills, with examples of published PR content, think media placements, press releases, thought leadership, and more.
Comfortable working directly with clients, building rapport, and communicating clearly.
A record of planning and delivering successful PR campaigns that drive media coverage and audience engagement.
Experience managing accounts and helping clients grow.
The ability to quickly understand briefs and respond with creative, insightful ideas.
Organised, proactive, and able to juggle multiple projects without missing a beat.
Excellent communicator, both written and verbal.
A true team player. supportive, adaptable, and open to new ideas.
A desire to keep learning and growing in a fast-changing industry.

Benefits

Comp & perks

A competitive salary, bonus and pension
Holiday allowance of 25 days per year.
Remote role with regular travel to our Reading HQ and client locations.
Your birthday off annually
3 charity days annually
Flexible working
Enhanced family leave policies
Employee assistance programme available immediately
Private medical insurance (following probation)
Free gym membership (following probation)
Cycle to work scheme (following probation)
The option to work overseas up to a month per year
A multitude of socials, including our Summer Party
Plenty of internal training, including access to the Blue Array Academy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Digital PRcampaign planningmedia pitchingperformance monitoringstorytellingwritingclient managementaudience engagementdata-driven campaignscreative ideation

Soft Skills

communicationrelationship buildingcollaborationorganisationproactivityadaptabilityteamworkinsightfulnesscreativitydesire to learn