Block Labs

Product Manager – iGaming Growth Engineer

Block Labs

full-time

Posted on:

Location Type: Remote

Location: Portugal

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About the role

  • Own the full product lifecycle of the CRM module, responsible for the vision and roadmap from ideation to delivery.
  • Oversee the commercial success of the module, obsessing over metrics like Feature Adoption, Flow Efficiency, and Campaign Creation Speed.
  • Ensure cross-module integration, making sure triggers from the Casino, Crypto Wallet, and Bonus engines feed seamlessly into the automation layer.
  • Shape the roadmap by designing and evolving core capabilities, including Real-Time Segmentation, Multi-Channel Orchestration, and Automated Lifecycle Management.
  • Generate targeted engagement flows using Generative AI Workflows and optimize campaign performance through AI-powered analytics.

Requirements

  • 3+ years in a Product Management role.
  • Experience building or deeply integrating with Customer Data Platforms (CDP), Marketing Automation tools (e.g., Braze, Segment, Salesforce, Fastrack), or complex CRM infrastructure.
  • Demonstrated knowledge leveraging AI to automate workflows or improve process efficiency.
  • Experience owning products with complex backend logic and data dependencies.
  • iGaming retention expertise, particularly understanding the player’s lifecycle (FTD, active, churned) and wagering mechanics.
  • Experience with "Headless" CMS or API-first marketing tools.
Benefits
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Hard Skills & Tools
Product ManagementCustomer Data PlatformsMarketing AutomationAI-powered analyticsGenerative AI WorkflowsReal-Time SegmentationMulti-Channel OrchestrationAutomated Lifecycle ManagementBackend logicData dependencies
Soft Skills
VisionRoadmap developmentCross-module integrationMetrics analysisEngagement flow generationProcess efficiency improvement