Paid Social Specialist – Contractor

Blizzard Entertainment

Paid Social Specialist optimizing Blizzard Entertainment’s video game campaigns across Meta, Reddit, TikTok, and Snap. Managing performance, reporting, testing, and campaign budgets.

Posted 8/12/2026contractRemote • California • 🇺🇸 United StatesMid-LevelSenior💰 $57,020 - $105,480 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in planning, executing, and optimizing Paid Social campaigns across platforms like Meta, Reddit, TikTok, and Snap, with a strong focus on performance metrics such as ROAS, CPA, and brand lift. Proficient in data analysis and reporting, capable of providing actionable insights and strategic recommendations to enhance campaign effectiveness.

Highest-signal resume keywords

Paid Social Campaign ActivationROAS OptimizationData Analysis and ReportingStrong Excel SkillsBudget Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign TraffickingAd Operations WorkflowsPerformance ReportingKPI OptimizationAsset Creation and QA

Soft Skills

Strong Communication SkillsSelf-MotivatedSolutions-Oriented MindsetProject ManagementFlexibility

Tools & Technologies

DashboardsReporting ToolsMeta AdsReddit AdsTikTok AdsSnap Ads

Certifications & Qualifications

Paid Media Platform Certification

Industry Keywords

Gaming KnowledgeBlizzard ProductsCampaign PerformanceVendor BillingCross-Functional Collaboration

About the role

Key responsibilities & impact

Plan, build, and launch paid campaigns across Meta, Reddit, TikTok, and Snap
Execute campaign trafficking, QA, and ad operations workflows
Launch new assets and copy, generate screenshots, and QA live links for safe-zone adherence
Brief, review, and launch new assets and copy cross-functionally
Monitor daily pacing and evaluate active campaign performance using dashboards and reporting tools
Optimize campaigns against ROAS, CPA, CAC, efficient reach, views, and brand lift KPIs
Prepare and present weekly performance reports with trends, insights, and strategic recommendations
Identify and pitch testing and innovation opportunities
Track campaign finances and support accurate vendor billing and payments
Participate in cross-functional media buying and activation initiatives
Report to the Senior Manager, Activation

Requirements

What you’ll need

5+ years of recent hands-on experience activating Paid Social performance campaigns
Experience optimizing toward ROAS, CPA, CAC, efficient reach, views, and brand lift KPIs
Ability to become productive quickly in a contract-based role with defined project timelines and deliverables
Highly self-motivated and able to thrive in a fast-paced, results-driven environment
Strong Excel and analytical skills
Ability to extract actionable insights from complex data sets and make strategic recommendations
Strong communication skills and a solutions-oriented mindset
Ability to manage multiple projects with competing deadlines
Comfortable owning and managing large budgets/investment levels
Flexibility to support occasional evening or weekend work during peak campaign periods
Certification in paid media platforms such as Meta, Reddit, TikTok, Google Ads, or Snap is a bonus
Passion for gaming and knowledge of Blizzard games, products, and services is a bonus

Benefits

Comp & perks

Medical, dental, vision
Health savings account or health reimbursement account
Healthcare spending accounts
Dependent care spending accounts
Life and AD&D insurance
Disability insurance
401(k) with Company match
Tuition reimbursement
Charitable donation matching
Paid holidays and vacation
Paid sick time
Floating holidays
Compassion and bereavement leaves
Parental leave
Mental health & wellbeing programs
Fitness programs
Free and discounted games
Supplemental life & disability insurance
Legal service
ID protection
Rental insurance
Relocation assistance may be available if the Company requires relocation
Incentive compensation may be available (not guaranteed)