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Digital Acquisition Marketing Manager
Blend360Digital Acquisition Marketing Manager at Blend creating acquisition strategies and executing campaigns. Focused on customer engagement through digital channels and partner marketing opportunities.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading digital acquisition marketing campaigns, utilizing data analytics for performance optimization, and managing project timelines and budgets within a highly regulated industry. Strong collaboration and communication skills are essential for partnering with cross-functional teams and external vendors.
Highest-signal resume keywords
Digital MarketingAcquisition MarketingProject ManagementData-Driven Decision MakingMicrosoft Excel
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingAcquisition MarketingData AnalyticsCampaign ManagementBudget ManagementQuality AssuranceTesting StrategiesPerformance EvaluationVendor CoordinationCompliance Management
Soft Skills
Project ManagementOrganizational SkillsAnalytical AbilitiesCommunication SkillsProblem-Solving Abilities
Tools & Technologies
Microsoft ExcelMicrosoft PowerPointMarketing Platforms
Industry Keywords
Financial ServicesRegulated IndustryCustomer AcquisitionCampaign PerformanceMarketing Compliance
About the role
Key responsibilities & impact- Lead the planning, execution, and optimization of digital acquisition marketing campaigns.
- Partner with cross-functional teams to ensure campaigns are delivered accurately, on schedule, and aligned with business objectives.
- Develop testing strategies, campaign schedules, and quality assurance processes to ensure successful execution.
- Identify potential risks or issues early and recommend solutions to maintain campaign performance.
- Collaborate with internal and external partners to execute initiatives that drive customer acquisition and engagement.
- Use data and analytics to make informed recommendations and optimize marketing performance.
- Manage campaign budgets, forecasting, reporting, and expense tracking.
- Support invoice processing and vendor coordination to ensure timely campaign execution.
- Coordinate legal, compliance, and creative reviews required for marketing initiatives.
- Evaluate campaign performance and identify opportunities to improve efficiency, effectiveness, and the overall customer experience.
- Ensure marketing activities comply with applicable policies, regulations, and organizational standards.
Requirements
What you’ll need- 6–10 years of experience in digital marketing, acquisition marketing, or a related field
- Experience within financial services or another highly regulated industry is preferred
- Strong project management and organizational skills with the ability to manage multiple priorities simultaneously
- Excellent analytical, communication, and problem-solving abilities.
- Demonstrated ability to make data-driven decisions and translate insights into actionable recommendations
- Strong proficiency in Microsoft Excel and PowerPoint, with the ability to quickly learn new marketing platforms and technologies
- Experience managing external partners, vendors, or strategic business relationships
- Ability to thrive in a fast-paced, collaborative environment while meeting tight deadlines
- Willingness to travel occasionally (up to 10%) as needed
Benefits
Comp & perks- Health
- Vision
- Dental
- 401K plan
- Life Insurance
- Employee Assistance Programs