Director, Marketing Data Program Management

Blend360

Director of Marketing Data Program Management at BLEND360 overseeing data initiatives and fostering collaboration between Marketing, Technology, and Analytics teams.

Posted 5/1/2026contractRemote • 🇨🇦 CanadaLeadWebsite

About the role

Key responsibilities & impact

Own and lead the monthly Marketing Data Decision Forum — engaging Marketing, Technology, and Analytics leadership to surface decisions, document outcomes, and drive follow-through with accountability.
Design and maintain decision frameworks governing data sources, identity resolution, profile management, and campaign dependencies, including explicit ownership assignment where ambiguity exists.
Establish a formal intake and evaluation process for new data requests, replacing ad hoc submission with structured, defensible routing and prioritization.
Proactively identify, escalate, and manage risks, blockers, and tradeoffs before they impact delivery — keeping executive stakeholders informed and decisions ahead of issues.
Maintain a single, continuously updated view of the entire in-flight data initiative portfolio — encompassing status, ownership, dependencies, and sequencing across parallel workstreams.
Synthesize input from Marketing, Technology, and Analytics teams into a coherent, living roadmap explicitly connected to business value outcomes — not just delivery milestones.
Communicate program status, priority shifts, and strategic implications to executive and working-level audiences with the context and confidence of a trusted advisor.
Partner with delivery teams to ensure alignment on priorities, expected outcomes, and work sequencing — promoting consistent, repeatable program management standards across the organization.
Produce and maintain the authoritative program artifacts: initiative portfolio, governance and cadence documentation, risk and decision logs, and executive communications.
Lead steering committee preparation, facilitation, and follow-through — ensuring executive stakeholders are equipped to make decisions and act with confidence.
Build trusted relationships across VP and C-suite levels, operating as a credible, objective voice capable of navigating organizational dynamics and competing agendas.
Translate technical complexity into executive-ready narratives — bridging the language gap between data and engineering teams and business leadership.

Requirements

What you’ll need

8+ years of progressive experience in enterprise program management, product management, or strategic operations — with a demonstrated track record of leading complex, cross-functional programs at scale.
Proven experience owning governance structures, decision forums, and executive-level communications in large, matrixed organizations.
Strong business and technical fluency — capable of engaging credibly with both marketing and data/engineering teams without being dependent on either.
Demonstrated ability to build and manage a living program roadmap across multiple parallel workstreams, balancing competing priorities against business outcomes.
Experience operating in ambiguous, high-stakes environments where structure doesn't yet exist — and the ability to create it.
Exceptional written and verbal communication skills, including executive-level storytelling, stakeholder briefings, and structured documentation.
Experience with data platforms, marketing technology ecosystems (CRM, CDP, identity resolution, campaign management), or large-scale digital transformation programs.
Bachelor’s degree in Business, Marketing, Information Systems, or related field; advanced degree or MBA preferred.

Benefits

Comp & perks

Employees can work remotely

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

enterprise program managementproduct managementstrategic operationsgovernance structuresdecision forumsprogram roadmap managementstakeholder briefingsstructured documentationdata platformsdigital transformation

Soft Skills

communication skillsexecutive-level storytellingrelationship buildingrisk managementproblem-solvingcross-functional collaborationnavigating organizational dynamicsaccountabilityadaptabilitystrategic thinking

Certifications

Bachelor’s degree in BusinessBachelor’s degree in MarketingBachelor’s degree in Information SystemsMBA