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Bizee powered by Incfile

Principal Growth PM

Bizee powered by Incfile

Principal PM for Growth optimizing conversion funnel for Bizee, driving conversion rate and revenue per visitor through end-to-end ownership of pricing and packaging.

Posted 6/25/2026full-timeRemote • Texas • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact
  • As Principal PM for Growth, you own the on-site conversion funnel end-to-end: package selection, checkout, post-checkout, and every pricing-surface presentation.
  • You’ll own the backlog of a dedicated Growth team; shaping priorities and being accountable for shipping metric moving strategies.
  • You build and run the A/B testing program with statistical rigor (orthogonal testing with intention, no underpowered reads).
  • You translate pricing and packaging strategy into shipped, measurable outcomes.

Requirements

What you’ll need
  • Deeply analytical. You think in statistical power, sample sizing, and segment-level reads; you know when a read isn't a read. You’re able to pull and interpret funnel + behavioral data without always going through engineering or analytics.
  • Marketing systems fluency. You understand how paid traffic behaves differently in a funnel and why that matters for test design. You’re familiar with UTM hygiene, attribution, downstream consequences of instrumentation gaps and how tracking breaks in practice.
  • Conversion-focused, not feature-focused. You frame problems in terms of conversion, revenue per visitor, and checkout drop-off, not feature launches. You have a track record of running structured experiments that produced credible, actionable reads.
  • CRO execution experience. You’ve worked with StatSig, Optimizely, VWO, or equivalent and know their limitations. You understand pricing psychology, packaging presentation, and how small UI decisions move purchase behavior.
  • AI Amplification, not replacement. You’re comfortable working alongside AI tools for analysis, hypothesis generation, or personalization and are thoughtful about where they help vs. where they introduce noise in test design.
  • Cross-functional collaboration. You work effectively across engineering, data, design, marketing, finance, and operations; building alignment without creating bottlenecks. You understand that success means driving outcomes through others, not around them.
  • You’ve built or rebuilt an experimentation program from scratch or managed large scale programs with high complexity tests.
  • You’ve worked in e-commerce CRO, SaaS funnel optimization, or performance marketing analytics.
  • You've used AI tools to accelerate research synthesis, competitive analysis, or experiment prioritization and have a point of view on where they're useful vs. where they introduce risk.

Benefits

Comp & perks
  • Health Care Plan (Medical, Dental & Vision)
  • Life Insurance (Basic, Voluntary & AD&D)
  • Virtual Wellness Resources
  • Work From Home

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools
A/B testingstatistical analysissample sizingconversion rate optimization (CRO)pricing psychologypackaging presentationexperiment designdata interpretationfunnel analysisbehavioral data analysis
Soft Skills
analytical thinkingcross-functional collaborationproblem framingaccountabilitycommunicationstrategic prioritizationleadershipadaptabilityteam alignmentoutcome-driven mindset