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About the role
Key responsibilities & impact- Build and lead the B&M organization: start as an individual owner of the channel, then hire and scale a high-performing team and broker network over time
- Own the B&M P&L: define strategy and drive revenue, margins, and profitable growth, balancing short-term performance with long-term value creation
- Lead retail strategy & expansion: define channel priorities and sequencing, and personally drive early account acquisition before scaling the team
- Own sales & distribution (sell-in): build and manage relationships with buyers, brokers, and distributors (UNFI, KeHE, etc.), initially in a highly hands-on manner
- Drive sell-through & velocity (sell-out): ensure strong in-store performance through direct involvement in merchandising, promotions, and retail execution
- Own trade marketing & merchandising: design and execute retail activation strategies, rolling up sleeves in early stages to test and refine what works
- Manage trade spend with ROI discipline: treat trade spend as a customer acquisition lever, with hands-on ownership of testing, measurement, and optimization
- Define pricing & pack strategy: balance competitiveness, margins, and velocity through both strategic design and tactical execution
- Build retail playbooks: develop scalable frameworks from first principles, based on direct execution and learnings in-market
- Operate across strategy and execution: move seamlessly between high-level planning and day-to-day execution, doing whatever is required to drive results
- Collaborate cross-functionally: work closely with Marketing, Supply Chain, and Finance to ensure alignment and flawless execution
- Leverage omnichannel opportunities: connect retail with digital channels to maximize customer acquisition, retention, and lifetime value
Requirements
What you’ll need- Proven track record **building (from near zero) and scaling** a CPG brand in US retail to $50M–$100M+ revenue
- Deep experience in **Brick & Mortar within Health, Wellness, or VMS**, with strong understanding of retail dynamics and velocity drivers
- Strong relationships with **key retailers, brokers, and distributors** (e.g., Whole Foods, Sprouts, Costco, UNFI, KeHE)
- Hands-on experience driving both **sell-in and sell-out**, with focus on **velocity, repeat purchase, and in-store performance**
- Strong expertise in **trade marketing, merchandising, and retail execution**
- Experience managing **trade spend with ROI discipline**, treating it as a lever for **customer acquisition and long-term value (LTV)**
- Experience owning a **channel or business P&L**, with solid understanding of pricing, margins, and promotions
- Demonstrated ability to **build from scratch and scale teams over time**, starting hands-on
- Ability to operate as a **“jack of all trades”**, combining strategy with execution
- Understanding of **omnichannel dynamics**, using retail to drive acquisition and repeat
- High level of **ownership, accountability, and execution speed**
- Ability to operate effectively in **high-growth, high-ambiguity environments**
- **Genuine interest in health, wellness, and nutrition**, with strong alignment to the category and consumer
Benefits
Comp & perks- 🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Birdman Website LinkedIn All Job Openings 51 - 200 employees 💰 $5.4M Venture Round on 2017-05 People's values, media, everything continues to change rapidly. Social issues are becoming increasingly important and cannot be ignored in business. What is it that moves people in an age when the conventional, orthodox methods are no longer applicable? We believe that it is strategies backed by sharp insights and crazy creativity that exceeds expectations. We are a Strategy & Crazy Company that solves social and business challenges with a strategic playfulness. To create out-of-the-box solutions by crossing business, creativity, and technology. This is our strength at Birdman. We will continue to support your business growth by promoting DX, which is an important issue, building marketing strategies, and providing "visible" advertising and promotions that make full use of digital technology. Head of Retail Sales Job not on LinkedIn 🔥 3 hours ago 🇺🇸 United States – Remote ⏰ Full Time 🔴 Lead 🤑 Sales Apply Now Find Hiring Managers Customize resume for this job Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
- Build and lead the B&M organization: start as an individual owner of the channel, then hire and scale a high-performing team and broker network over time
- Own the B&M P&L: define strategy and drive revenue, margins, and profitable growth, balancing short-term performance with long-term value creation
- Lead retail strategy & expansion: define channel priorities and sequencing, and personally drive early account acquisition before scaling the team
- Own sales & distribution (sell-in): build and manage relationships with buyers, brokers, and distributors (UNFI, KeHE, etc.), initially in a highly hands-on manner
- Drive sell-through & velocity (sell-out): ensure strong in-store performance through direct involvement in merchandising, promotions, and retail execution
- Own trade marketing & merchandising: design and execute retail activation strategies, rolling up sleeves in early stages to test and refine what works
- Manage trade spend with ROI discipline: treat trade spend as a customer acquisition lever, with hands-on ownership of testing, measurement, and optimization
- Define pricing & pack strategy: balance competitiveness, margins, and velocity through both strategic design and tactical execution
- Build retail playbooks: develop scalable frameworks from first principles, based on direct execution and learnings in-market
- Operate across strategy and execution: move seamlessly between high-level planning and day-to-day execution, doing whatever is required to drive results
- Collaborate cross-functionally: work closely with Marketing, Supply Chain, and Finance to ensure alignment and flawless execution
- Leverage omnichannel opportunities: connect retail with digital channels to maximize customer acquisition, retention, and lifetime value 🎯 Requirements
- Proven track record **building (from near zero) and scaling** a CPG brand in US retail to $50M–$100M+ revenue
- Deep experience in **Brick & Mortar within Health, Wellness, or VMS**, with strong understanding of retail dynamics and velocity drivers
- Strong relationships with **key retailers, brokers, and distributors** (e.g., Whole Foods, Sprouts, Costco, UNFI, KeHE)
- Hands-on experience driving both **sell-in and sell-out**, with focus on **velocity, repeat purchase, and in-store performance**
- Strong expertise in **trade marketing, merchandising, and retail execution**
- Experience managing **trade spend with ROI discipline**, treating it as a lever for **customer acquisition and long-term value (LTV)**
- Experience owning a **channel or business P&L**, with solid understanding of pricing, margins, and promotions
- Demonstrated ability to **build from scratch and scale teams over time**, starting hands-on
- Ability to operate as a **“jack of all trades”**, combining strategy with execution
- Understanding of **omnichannel dynamics**, using retail to drive acquisition and repeat
- High level of **ownership, accountability, and execution speed**
- Ability to operate effectively in **high-growth, high-ambiguity environments**
- **Genuine interest in health, wellness, and nutrition**, with strong alignment to the category and consumer Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Vice President, Government Sales 🔥 5 hours ago SafeRide Health 501 - 1000 ⚕️ Healthcare Insurance 🚗 Transport Website LinkedIn All Job Openings VP of State Medicaid Strategy & Capture focusing on expanding SafeRide Health's Medicaid presence. Lead strategic initiatives in competitive state procurement processes while ensuring quality proposals. 🇺🇸 United States – Remote ⏰ Full Time 🔴 Lead 🤑 Sales Regional Sales Director – Enterprise West 🔥 5 hours ago OutSystems 1001 - 5000 🏢 Enterprise ⚡ Productivity ☁️ SaaS Website LinkedIn All Job Openings Regional Sales Director responsible for team leadership and sales performance at OutSystems. Overseeing a successful sales team in a fast-paced environment to achieve company goals. 🇺🇸 United States – Remote ⏰ Full Time 🔴 Lead 🤑 Sales 🦅 H1B Visa Sponsor Director, National Institutions – Sales 🔥 6 hours ago Patterson Companies, Inc. 5001 - 10000 ⚕️ Healthcare Insurance 🤝 B2B Website LinkedIn All Job Openings National Account Executive executing strategies within the Dental Strategic Accounts markets. Focused on maintaining partnerships and managing customer portfolios for business success. 🇺🇸 United States – Remote 💵 $139.2k - $185.7k / year ⏰ Full Time 🔴 Lead 🤑 Sales Vice President of Sales 🔥 6 hours ago NexGen Technologies, Inc. 51 - 200 🔒 Cybersecurity 🏛️ Government ☁️ SaaS Website LinkedIn All Job Openings Vice President of Sales leading enterprise sales initiatives for NexGen's BPO and contact center solutions. Driving revenue growth and maintaining executive-level relationships in a fast-paced environment. 🇺🇸 United States – Remote 💵 $120k / year ⏰ Full Time 🔴 Lead 🤑 Sales Sales Director 🔥 7 hours ago Pensa Systems 51 - 200 🤖 Artificial Intelligence 🛒 Retail 🛍️ eCommerce Website LinkedIn All Job Openings Sales Director leading efforts to close significant deals in retail and CPG. Driving sales opportunities with a focus on Pensa’s advanced AI and Vision capabilities. 🇺🇸 United States – Remote ⏰ Full Time 🔴 Lead 🤑 Sales 🦅 H1B Visa Sponsor View More Sales Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs
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Hard Skills & Tools
P&L managementtrade marketingmerchandisingretail executioncustomer acquisitionpricing strategypack strategysell-insell-outvelocity drivers
Soft Skills
leadershipcollaborationaccountabilityexecution speedstrategic thinkinghands-on approachteam buildingadaptabilityproblem-solvingcommunication