Institutional Marketing
Bild Desenvolvimento Imobiliário
full-time
Posted on:
Location Type: Hybrid
Location: Ribeirão Preto • Brasil
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About the role
- Plan and execute the annual institutional marketing plan, aligned with brand strategy and corporate objectives.
- Develop, coordinate and monitor institutional campaigns (online and offline), ensuring adherence to the brand's visual identity and tone of voice.
- Manage and strengthen the company's institutional image with clients, employees, partners, the press and the broader community.
- Produce and/or coordinate production of institutional content (corporate presentations, brochures, reports, videos, press releases, executive speeches, etc.).
- Support reputation management and the brand's presence on digital channels (corporate website, LinkedIn, corporate social media), in partnership with other marketing/communications teams.
- Work together with Internal Marketing (employee engagement), HR and Internal Communications on culture, climate, recognition, diversity, internal events and key calendar dates.
- Support relations with the press, communication consultancies, agencies and vendors, when applicable.
- Monitor brand perception and analyze metrics (engagement, reach, reputation, image surveys, etc.), proposing continuous improvements.
- Ensure branding consistency across all institutional touchpoints (materials, events, speeches, presentations, environments, etc.).
- Support the organization and promotion of corporate, institutional and stakeholder events.
Requirements
- Bachelor's degree in Marketing, Communications, Advertising, Public Relations, Business Administration or related fields.
- Previous experience in institutional marketing, branding, corporate communications or related areas.
- Knowledge of communication/marketing planning and management of institutional campaigns.
- Strong writing skills and the ability to adapt language for different audiences (internal, executive, media, partners).
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing planninginstitutional campaignscontent productionbrand managementdigital marketingmetrics analysisreputation managementevent promotioncorporate communicationsbranding consistency
Soft skills
strong writing skillsadaptabilitycommunicationcollaborationorganizational skillscreativityanalytical thinkingrelationship managementattention to detailstrategic thinking
Certifications
Bachelor's degree in MarketingBachelor's degree in CommunicationsBachelor's degree in AdvertisingBachelor's degree in Public RelationsBachelor's degree in Business Administration