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Head of Product Marketing
Berlitz USHead of Product Marketing shaping Berlitz’s digital-first B2B language-learning transformation. Owning positioning, launches, enablement, and product-market insight globally.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing with a focus on segment positioning, messaging, and go-to-market strategy. Proven ability to lead cross-functional teams and develop sales enablement infrastructure in a global, matrixed organization.
Highest-signal resume keywords
10+ Years In Product Marketing3+ Years Leading A TeamSales Enablement Infrastructure CreationExecutive-Level Writing And Messaging SkillsAnalytical Fluency Using Competitive Data
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product MarketingGo-To-Market StrategyMarket ResearchWin/Loss AnalysisSales EnablementNarrative ArchitectureCross-Functional LaunchesTeam ManagementAnalytical SkillsPricing Strategy
Soft Skills
LeadershipCommunicationCollaborationStrategic ThinkingProblem Solving
Tools & Technologies
Berlitz AppCompassABMDemand Generation
Industry Keywords
HR TechL&DLanguage LearningEducationGlobal-Local Model
About the role
Key responsibilities & impact- Own and evolve segment positioning and messaging for HR, L&D, enterprise, and SMB audiences
- Define narrative architecture for new products and packaging, including the credit-based commercial model, Berlitz App, and Compass
- Lead go-to-market strategy and execution for major product and feature launches
- Direct cross-functional coordination across marketing, sales, and product
- Build, manage, and develop the product marketing team
- Set standards for output quality and prioritisation
- Own the global and regional sales enablement library, including battlecards, decks, and case studies
- Direct market and competitive research
- Convert research findings into product implications, USPs, and pricing input
- Own win/loss analysis and feed structured insight into positioning and product planning
- Partner with Brand & Activation, ABM, Paid Performance, and Product leadership
- Represent product marketing in CPTO-level planning forums
- Report to the CPTO
Requirements
What you’ll need- 10+ years in product marketing
- 3+ years leading or managing a team
- Experience building and scaling a product marketing function
- Experience creating sales enablement infrastructure
- Experience leading cross-functional launches at company-wide scale
- Executive-level writing and messaging skills
- Ability to translate technical and commercial complexity into buyer value
- Experience operating at leadership level across segments and geographies in a global, matrixed organisation
- Experience partnering directly with C-suite stakeholders
- Analytical fluency using competitive, win/loss, and customer data to inform strategic decisions
- Experience in HR tech, L&D, language learning, or education is advantageous
- Experience with major commercial or platform transformation is advantageous
- Deep familiarity with ABM and demand generation motions is advantageous
- Experience with a global-local model spanning multiple regions is advantageous
Benefits
Comp & perks- Remote work
- Occasional travel for business engagements or events
- Inclusive and diverse global workplace
- Equal opportunity to belong, contribute, and grow