Crane OEM – Account Manager

Bekaert

Crane OEM Account Manager developing relationships with OEM crane manufacturers across North America. Delivering growth through technical expertise and strong project development in the crane solutions sector.

Posted 7/2/2026full-timeRemote • North Carolina • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own and develop strategic relationships with OEM crane manufacturers across North America, driving platform penetration and long-term agreements.
Lead specification activities by partnering with OEM engineering teams to position Bridon® as the preferred technical solution.
Work directly with OEM engineering teams to redesign rope systems to increase safety and performance.
Introduce advanced technologies (rotation-resistant ropes, high-performance designs, etc.)
Influence early-stage design and new product development to embed Bekaert solutions into future crane platforms.
Act as a technical-commercial partner, supporting testing, validation, and optimization of rope systems (safety, performance, TCO).
Identify and develop strategic crane-related projects (infrastructure, ports, energy, industrial, defense).
Work with EPCs, Architectural firms & key infrastructure stakeholders.
Deliver commercial growth by expanding share of wallet, converting competitors, and developing pricing and partnership strategies.
Coordinate cross-functionally with Segment leader, Technical & Quality teams, Operations supply, chain and Business Development to ensure end-to-end execution from specification to delivery.
Monitor OEM platform trends, crane design changes, and industry developments.
Track competitor activity within OEM accounts.
Provide structured insights on: Platform changes, Technology shifts and Pricing dynamics

Requirements

What you’ll need

Bachelor’s degree in engineering, Business Administration, Sales, or Marketing (or equivalent experience).
3–5 years of experience in sales, key account management, or technical commercial roles.
Industry experience in Crane OEMs, Automotive, or project-based environments; experience with steel ropes is a strong advantage.
Strong customer orientation with the ability to build and maintain long-term strategic relationships.
Proven negotiation, pricing, and commercial decision-making skills.
Strong project management capabilities with experience handling complex, multi-stakeholder initiatives.
Analytical skills in market assessment, opportunity identification, and competitive analysis.
Excellent communication and presentation skills, with the ability to engage technical and senior stakeholders.
Strong organizational and administrative skills, including forecasting, reporting, and activity tracking.
Financial discipline in managing travel and entertainment budgets.
High level of adaptability, willingness to travel up to 40% across North America (US, Canada, Mexico).

Benefits

Comp & perks

A Competitive salary with Benefits
Learning programs developed by our L&D department
A great opportunity to play your part in an international growth story.
A chance to grow along with your responsibilities (national or international).
Cool colleagues all over the world.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SalesKey Account ManagementMarket AssessmentOpportunity IdentificationCompetitive AnalysisPricing StrategyTechnical Solution DevelopmentRope System DesignPerformance OptimizationForecasting

Soft Skills

Customer OrientationCommunication SkillsOrganizational SkillsAdaptabilityPresentation Skills

Certifications

Bachelor’s Degree in EngineeringBachelor’s Degree in Business AdministrationBachelor’s Degree in SalesBachelor’s Degree in Marketing